A certification in digital marketing opens the doors to various career opportunities. As most businesses operate online, making professionals skilled in various aspects of SEO, social media, content creation, and analytics highly in demand. So, let’s explore the top five career paths after obtaining your digital marketing certification.
Digital Marketing – Overview
Digital marketing has become an ever-evolving field as it opens doors to various opportunities offering space to versatility and creativity. As businesses are shifting online, digital marketing plays a crucial role in improving sales, customer engagement, and brand awareness. Moreover, this field offers various career paths which are discussed with key responsibilities and career prospects in the following sections.
In addition, the job roles in the digital marketing field offers the professionals to freelance, work remotely, or even start their business on their own. Also, as the field is ever-evolving there is a lot of scope of learning about new technologies and tools which greatly helps in adapting and learning digital marketing.
Digital Marketing Manager
A digital marketing manager executes and manages the various digital marketing strategies a company should use. This role involves managing SEO and SEM, email campaigns, social media marketing, and even content creation.
Key Responsibilities:
- Develop or formulate the digital marketing strategy that is in line with business goals.
- Coordinate with multiple departments to ensure campaigns are managed for efficient results.
- Monitor the online campaign for optimization of the maximum possible ROI.
- Analyze performance metrics of digital marketing and adjust strategies as needed.
Skills Required:
The skills required for the role of digital marketing manager is the robust understanding in the email marketing, PPC, SEO, and SEM. It is essential to have proficiency in tools like social media, Google Analytics, and HubSpot to intercept the data and make informed decisions. This role allows individuals to manage the project and calls for excellent leadership.
Career Prospect:
Businesses mostly rely on digital channels for branding and lead generation. Hence, the need for digital marketing managers is huge and the scope for this role is excellent, as it offers individuals to get promoted to positions as Chief Marketing Officer or CMO.
SEO Specialist
The SEO specialist is responsible for applying the right strategies to help business websites rank higher in the Google Search Results. Generally, an SEO specialist actively participates in web content optimization, structure optimization, and link optimization to help businesses rank further in search results and generate organic traffic as a byproduct.
Key Responsibilities:
- Perform keyword research and implement on-page SEO strategies.
- Create and implement off page SEO strategies like link building and social media engagement, to improve domain authority and drive referral traffic.
- Optimize website structure, navigation, and user experience for further ranking enhancements.
- Monitor and analyze performance using various tools for best outcome.
- Stay up to date with changing search algorithms and the best practices in SEO.
Skills Required:
The skills required to possess an exceptional SEO specialist is to have a robust understanding about the Search Engine algorithms. It is important to have a sound knowledge about HTML, CSS, and JavaScript for SEO based activities.
Career Prospect:
SEO plays an important part in digital marketing and many SEO Companies in Chennai are looking for SEO experts. Even freelance work and consultation are part of this career path.
Social Media Manager
Do you enjoy creating engaging content and reaching audiences? The social media manager position offers you the opportunity to create creative content for the engagement of the audience. This job role allows you to manage the brand’s presence in various social media channels.
Key Responsibilities:
- Develop and execute a social media strategy that increases engagement and outreach.
- Develop and curate all the content that aligns with the voice and values of the brand.
- Track social media metrics and adapt to improve performance.
- Use influencer marketing and run paid ads
Skills Required:
The skill for a social media manager in digital marketing requires creativity and engaging which resonates with the audience’s likes and interests. Also, it is essential to be versed in the social media tools for effective social media management for ensuring seamless analysis of campaign performance and optimize the strategies for the best outcome.
Career Prospect:
Social media plays a crucial role in the marketing strategy of any business. Hence, this job role is also very flexible and allows individuals to work from home or freelancers for agencies or companies.
Content Marketing Specialist
A content marketing specialist creates quality content that engages target audiences. This job role allows them to create content to increase traffic, brand awareness, and leads through blogs, videos, and social media posts.
Key Responsibilities:
- Develop content strategies as per marketing objectives.
- Create engaging content through blogs, videos, infographics and publish these through various media channels.
- Collaborate with SEO and social media teams to improve performance.
- Track how the contents perform and adjust the strategies if needed.
Skills Required:
The success for this job role is that one should have an excellent skill of storytelling and writing. The content needs to be crafted with an engaging narrative so that it resonates with the audience’s interest. It is also essential to have a robust understanding about SEO ensuring ranking and visibility.
Job Prospect:
This job role is in high demand because content marketing is the base of digital marketing. The job prospects for this position are extensive, extending into e-commerce, technology and media corporations.
PPC Specialist
A PPC or Pay-Per-Click specialist operates a paid advertising program on a company’s behalf across search engines, including Google Ads, Bing Ads, and social networking sites. Their key objective is to generate traffic and conversion by running targeted ads.
Key Responsibilities:
- Plan, develop, and execute multiple channel PPC campaigns
- Conduct keyword research and competitive analysis to optimize ad spend
- Track and optimize ad campaigns for best performance.
Skills Required:
For this role, one must have experience in Google Ads and social media advertising platforms. It is important to have robust analytical skills for tracking campaign performance and ROI. In addition, a solid understanding of testing, page optimization, and conversion tracking is important for best results.
Career Outlook:
As companies become more digital, there is a greater demand for PPC specialists in organizations to level up their online presence by using paid advertising channels. Industry reports say that the market is to grow jobs for marketing specialists, including PPC professionals, by a significant number over the next decade of course with the growth of e-commerce, social media, and online advertising. PPC specialists are often flexible professionals who can be used in various industries, including retail, technology, healthcare, and finance. With diversity, it creates more opportunities in job positions within major companies, small-scale businesses, and digital marketing agencies.
A digital marketing certification can open up for many opportunities in this ever-evolving industry. FITA Academy’s comprehensive Digital Marketing Course in Chennai trains students with necessary insights in SEO, PPC, social media marketing, content creation, and analytics. The course prepares the students under experienced trainers and hands-on experience, delivering significant success in landing careers at the best Digital Marketing Companies in Chennai. Find a fulfilling profession in the field of digital marketing with us to pursue your passion in this field, through which you will continue growing in such a dynamic industry.
