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Course Highlights and Why Social Media Marketing Course in Chennai at FITA Academy?
Expertly crafted Social Media Marketing Course modules to meet with the global industry requirements Courseware that is tailored by Industry Experts to have a holistic understanding of different social media platforms like - Facebook, Instagram, Twitter, Quora, Youtube, and Pinterest. Proficient Social Media Marketing Trainers with more than a decade of experience & profound knowledge in the Social Media Platform Extensive Social Media Marketing Training to make you equipped with building content to appeal to the audiences of large-scale Interactive Instructor-led Social Media Marketing Course in Chennai at FITA Regular Brush - up sessions of the previous classes are provided to strengthen your skills Smart Classrooms with Blended learning of Social Media Marketing Training in Chennai Professional Social Media Marketing Training at an affordable cost with certification upon successful completion of the course Flexible batch timings - Weekend, Weekday & Fast track Social Media Marketing Training in Chennai at FITA FITA provides 100% Placement assistance to the eligible students after successful completion of the training We have tie-ups with more than 600+ companies ranging from small to large scale companies FITA Academy has an Active Placement Cell that supports the students to land in their dream career Upcoming Batches
- 23-12-2024
- Weekdays
- Monday (Monday - Friday)
- 26-12-2024
- Weekdays
- Thursday (Monday - Friday)
- 28-12-2024
- Weekend
- Saturday (Saturday - Sunday)
- 04-01-2025
- Weekend
- Saturday (Saturday - Sunday)
Classroom Training
- Get trained by Industry Experts via Classroom Training at any of the FITA branches near you
- Why Wait? Jump Start your Career by taking the Social Media Marketing Course in Chennai!
Instructor-Led Live Online Training
- Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
- Travelling is a Constraint? Jump Start your Career by taking the Social Media Marketing Course Online!
Syllabus
Introduction
- Introduction to Social Media
- What is Social Media
- History of Social Media
- Managing Information In Social Media
- Google Alerts
- Blogs
- Aggregators
Getting Ready
- Social Media and your Company
- Content Management - What is it
- Creating Content
- Scheduling
- Management of Content
- Touchpoint Analysis
- Worksheet Planning
Social Media And Law
- Company Guidelines
- Trademark and copyright Implications
Introduction To Blogs
- Blogger
- Tumblr
- WordPress Setup
- WordPress Services
All About Influencers
- Who are Influencers
- How to Find Influencers
- How to Make Your Brand Benefit from Influencers
Podcasts
- What is Podcasting
- How to Create Podcasts
- Hardware for Podcasts
- Software for Podcasts
- Where to find Podcasts
- How to Create Pages and Groups
- All about Posts
- Ads
- Contests
- Paid Promotions
- Tips and Guidelines
SEO
- What is SEO
- How to Determine
- Google's Role in SEO
- Organic Search
YouTube
- Setting up a YouTube Channel
- Managing Content
- Long-form Video Platforms
- Monetization in YouTube
- How to Set Up Twitter Account
- How to Use
- Tips and Guidelines
- How to Set Up LinkedIn Account
- How to Use
- Tips and Guidelines
- Review of Profiles
- How to Set up Pinterest
- How to Manage Pinterest
- How to get to Target Audience
- Social Media and Bookmarking
Crowdsourcing And Collaborative Marketing
- Basic Lessons
Metrics And ROI
- How to set up metrics and measure returns
New And Upcoming Social Media
Trainer Profile
- FITA Training Institute ardently practices the blended method of learning – theoretical and practical training of Social Media Marketing concepts to the students.
- Social Media Marketing Instructors at the FITA Institute trains the students with Industry-oriented skills
- Social Media Marketing Mentors at FITA are Expertise from the Digital Marketing Platform
- Social Media Marketing Trainers at FITA are the Real-time professionals and they equip the knowledge of the students on Social Media Marketing strategies by providing them an extensive hands-on training
- Instructors at FITA Academy upskills the skillsets of the students by training them on the latest industry-relevant practices
- Social Media Marketing Trainers at FITA provides the required individual attention to each student and provides in-depth training on the Social Media platform with complete hands-on practices in running the campaigns
- Trainers guide and assist the student in building their professional resumes and enhances their confidence by giving them the useful insights of the Interview questions and handling of the Interview
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Features of Social Media Marketing Course in Chennai at FITA Academy
Real-Time Experts as Trainers
At FITA Academy, you will learn from industry experts eager to share their knowledge with learners. You will also get personally mentored by the Experts.
LIVE Project
Get the opportunity to work on real-time projects that will provide you with deep experience. Showcase your project experience and increase your chances of getting hired!
Certification
FITA Academy offers certification. Also, get ready to clear global certifications. 72% of FITA Academy students appear for global certifications and 100% of them clear it.
Affordable Fees
At FITA Academy, the course fee is not only affordable, but you can also pay it in installments. Quality training at an affordable price is our motto.
Flexibility
At FITA Academy, you get the ultimate flexibility. Classroom or online training? Early morning or late evening? Weekday or weekend? Regular Pace or Fast Track? - Choose whatever suits you best.
Placement Support
Tied-up & signed MOUs with over 3000+ small & medium-sized companies to support you with opportunities to kick-start & advance your career.
Why Learn Social Media Marketing Course in Chennai at FITA Academy?
Live Capstone Projects
Real time Industry Experts as Trainers
Placement Support till you get your Dream Job offer!
Free Interview Clearing Workshops
Free Resume Preparation & Aptitude Workshops
Social Media Marketing Certification Training in Chennai
Social Media Marketing Course Certification is one of the professional credentials which illustrates that the candidate has gained in-depth knowledge of the Social Media platform and its marketing strategies. With a real-time project experience provided at the end of the course, this certification states that the candidate has obtained the necessary skills to work as a Social Media Marketer. Having this Social Media Marketing certificate along with your resume helps in prioritizing your profile during the interview, and also it opens the door for a wide range of career opportunities.
Social Media Marketing Certification Course in Chennai at FITA Academy hone the necessary skill sets that are required for a professional Social Media Marketer under the guidance of our Real-time professionals. Social Media MarketingTraining in Chennai at FITA is provided by professionals who have 8+ years of experience in the Digital Marketing platform. Our Trainers enrich your knowledge with different marketing strategies and campaigns.
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Placement Session & Job Opportunities after completing Social Media Marketing Course in Chennai
Social Media Marketing is one of the emerging careers with booming career opportunities. It is because based on the independent survey conducted in the Digital Marketing platform it was confirmed that 82% of the businesses use Social Media Marketing strategies to promote their business activities. In addition to this, it is anticipated that the scope of Social Media Marketing will surge up to a great extent because of the burgeoning Internet penetration.
Social media marketing is only one portion of the huge social media industry, but important nevertheless. Businesses are now viewing social media as a platform for engaging with prospective clients to inform them about new products and services. This shows how important Social Media Marketing Courses in Chennai are for all businesses. In the last few years, social media positions are being offered by most large corporates. This is because of their need to stay connected to online communities for long-term benefits.
Some of the common job titles that are offered to the candidates upon the completion of the Social Media Marketing Course are SEO Specialist, Social Media Strategist, Content Strategist, Content Manager, Brand Manager, Social Media Marketing Manager, Digital Content Manager, Online Community Manager, Social Media Copywriter, and Blogger.
The median salary offered for an entrant Social Media Marketer is Rs. 3,65,000 to Rs.4,20,000 per annum Globally, a Social Media Marketer is paid around $ 87,564 yearly. The packages may differ based on the experiences and other skill sets obtained. These are the average salary details collected from the Glassdoor.com.
Skills Expected to be imbibed by a Social Media Marketer
- Social media marketers are expected to create marketing campaigns that are interactive shareable and which bring results.
- A Social Media Manager is expected to create the organization’s social media strategy and execute the same.
- They are held responsible for representing the company brand on social media.
- Social media personnel are likely to be writing social media copy, answer questions from the online community, and replying to comments.
- A Social Media Strategist will be expected to identify the weaknesses as well as the strengths of the company’s social media strategy.
- They are expected to promote contests, events, or new products on social channels. They are expected to be aware of the latest social media trends that are taking place. All these expectations will be satisfied with the help of Social Media Training in Chennai at FITA.
Social Media Marketing Courses in Chennai at FITA supports and guides the students to become a professional Social Media Marketer by imparting the necessary professional skill sets under the guidance of Real-time professionals.
Success Story of Social Media Marketing Course in Chennai
Rajesh Kumar
Very good Training session for the Social Media Marketing Course in Chennai at FITA. A well-structured course module with regular assessment helped me to learn the Social Media Marketing concepts rapidly. Also, the Trainers had a profound knowledge of social media marketing strategies and campaigns. Surely recommended for aspirants who desire to begin their career as a Social Media Marketing Strategist.
Anu Priya
Thanking FITA Academy for providing me the best learning to master Social Media Marketing strategies. Neatly compiled curriculum with a wider coverage on all the social media platforms. I am so happy about choosing the FITA Training Academy for the Social Media Marketing Course.
Bhavani S
I am an SEO Analyst by profession. Just wanted to have a brush-up session to enhance my knowledge in Social Media Marketing since I studied about it four years back. Recently, I am being asked to take up the campaign running in most of my projects. I just wanted to excel well in that. This made me take up the Social Media Marketing Course at FITA. I am glad about choosing FITA. They were so convenient in scheduling the classes. Excellent Training faculty who is always ready to clear your doubts. Great work FITA.
Kabir Khan
I am happy about enrolling for the Social Media Marketing Course in Chennai at FITA. Hands-on training with numerous practice sessions of the Social Media Marketing concepts was provided. I will surely give 5/5 for their training methodologies.
Our Students Work at
Frequently Asked Question (FAQ) about Social Media Marketing Course in Chennai
- Social Media Course at FITA is designed & conducted by Digital Marketing experts with 10+ experience in the Digital Marketing
- The only institution in Chennai with the right blend of theory & practical sessions
- Extensive Course coverage for 60+ Hours of Training
- Above 1,00,000+ students trust FITA
- Nominal fee structure keeping students and IT working professionals in mind
- Course timings designed to suit working professionals and students
- Interview Tips and Corporate Training in Chennai
- Resume building support
- Real-time Social Media Marketing projects & case studies
- FITA has placements tie-ups with more than 600+ small, medium, and large scale companies and these companies have job openings for Social Media Strategist and other roles related to Digital Marketing
- FITA Academy has a Dedicated Placement Officer to support the students with Placement assistance
- The Placement cell helps the students with various mock interviews and group discussions training session for them to face the interview with confidence
You can enroll by contacting our support number 93450 45466 or you can directly walk into our office
- FITA institution was set up in the year 2012 by a group of IT veterans to provide world-class IT Training. We have been actively present in the training field for close to a decade now
- We have trained more than 1,00,000+ students till now and it includes the headcount of numerous working professionals as well
- We provide maximum individual attention to the students. The Training batch size is optimized for 5 - 6 members per batch. The batch size has been optimized for individual attention and to clear the doubts of the students in complex topics clearly with tutors.
- FITA provides the necessary practical training to students with many Industry case studies and real-time projects
Trainers are Industry Experts who have a decade of experience as Social Media Marketers. Also, the Training faculty of FITA are Working professionals from the Digital Marketing field and provide hands-on training to the students.
Social Media Marketing also known as SMM is the form of internet marketing that entails the process of creating, developing, and sharing content on Social Media Networks to achieve branding and marketing goals. Generally, Social Media Marketing comprises activities such as image updates, text, and other content updates to cover and engage the audiences.
Social Media Marketing is one of the best ways for businesses today to promote their products and services. The five major reasons to use Social Media Marketing is that it helps in,
- Boosting up the Web Traffic
- Increases brand awareness
- Builds up the conversion
- Aids in building a brand identity and a positive brand association
- Develops the interaction and the communication with key audiences immensely
The more the audiences are engaged in the Social Media Platform the more it will be easy for you to achieve the marketing goals and also provide significant results in the conversion rate.
Social media marketing is among the most rapidly growing sectors in Digital Marketing around the world. A high level of skills in the social media marketing sector is sought after by major corporates. We at FITA, teach you the strategies and best practices in our Social Media Marketing Courses in Chennai. This training will come in handy to expand your knowledge in online marketing and also help to advance your career in that direction.
Eligibility Criteria to take the Social Media Marketing Course
Social Media Courses have no eligibility criteria as such. However, Social Media Marketing Training will be beneficial for the following persons:
- Individuals from the advertising and marketing domains that want to get into digital marketing
- Entrepreneurs and business owners that want to grow their business
- IT professionals that liaise with clients and who have to pitch digital marketing solutions
- Students and freelancers aspiring to build a career in digital marketing
Course Objectives
The Objectives of the Social Media Marketing Training in Chennai at FITA would teach you the following:
- History of Social media and recognize the different social media platforms
- Manage media input within guidelines and become aware of Copyright and other regulations
- Use SEO to market through social media
- Social media and Content Management
- Use social media platforms and tools to help you grow your business profitably
- Learn to match the different markets with social strategies to make your business profitable
- Enable you to design and manage and further optimize social media campaigns that will help you to place your brand in the digital marketplace
- Establish metrics to measure the effectiveness of campaigns
- Develop targeted content to generate new leads and engage existing clientele and different social communities
- Create and evaluate detailed social marketing strategies
Core Pillars of Social Media Marketing
- Strategy
- Planning & Publishing
- Engagement and Listening
- Analytics and Report
- Advertising
Strategy: Any business before publishing its content on Social Media the first and foremost thing they have to do is that they need to have a clear marketing strategy. Strategy over here means a neatly devised plan to attract your audiences. First, you must be clear which form of advertisement would be more suitable for the ad campaign you have decided on i.e whether an image with text or without text or an audio-video visual and much more. Also, you must be clear on which social media platform you are going to run these campaigns. Whether the bigger one such as Facebook, Instagram, Twitter, Youtube, Pinterest, LinkedIn, or Quora. Or the emerging platforms such as WeChat, Tumblr, and much more.
You should know on which social media platform your targeted audience spends most of their time and promote your marketing strategies over there. Only then you will be able to drive your targeted audiences correctly and convert them as a useful business lead.
Planning & Publishing: Having decided where to use marketing strategies it is also equally important to know when to publish it. As a Social Media Marketer, it is important to plan ahead of time and act decisively according to marketing and business needs. It is one of the important attributes that every Social Media Marketer should possess. Publishing the content in a timely situation helps your business benefit in numerous other ways.
Engagement and Listening: As you promote your businesses on the Social Media Platform, your brand reputation does improve equally. Audiences may comment or tag you on their messages or post. Also, there are instances where you may not be aware that they are talking about your business. If it is a positive comment then it is well and good for your business. But, how about a negative comment then comes the real challenge for your business. Over here a business should carefully listen to their audience and meet up with their needs. Also, it is preferable to have some tracking metrics to monitor your brand. At FITA’s Social Media Marketing Training, we train you efficiently on how to monitor and engage your customers on the Social Media platform proficiently.
Analytics and Report: As a Social Media Marketer it is important to have analytics and report. It is because on one side you may keep on promoting the brands to the customers on Social Media, on the other hand, there are circumstances where it does not have any effect on your targeted audiences. So, it is important to have monthly or weekly analytics on your promotional activities to identify whether you are going in the right direction.
Analytics can be done easily with the help of Google Analytics and it is one of the best tools to analyze your business performance on the Web platform. Google Analytics Training in Chennai at FITA provides a holistic Training of the Analytics concepts under the guidance of real-time professionals.
Advertisement: In case if you are of a business focus on reaching a larger number of audiences than the targeted audience you can opt for Social Media Advertising. Though it is costly to afford when compared to other forms of promotions yet it results in greater benefits. Social Media Advertising is so useful to the business that it can specifically display your ads to whom you wanted it to be displayed. You can easily cover a large number of audiences on different demographic regions based on their behavior and interests with the help of Social Media Advertising.
Social Media Marketing Course in Chennai at FITA trains you efficiently on the pillars of Social Media Marketing and helps you to inculcate the professional skillsets of a Social Media Marketer under the guidance of the Marketing Experts.
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