SEO Training in Chennai

What do we offer at SEO Training in Chennai?

• 100% Practical Training
• Only SEO Institute in Chennai where training on Advanced SEO Tools will be provided
• Job Placements in leading SEO companies in Chennai will be provided
• Post Training Support
• Smaller batches of 4-6 members to enable better learning
• Flexible batches (Weekday and Weekend batches)

What Is Search Engine Optimization?

Search Engine Optimization is a process of optimizing your website to rank higher in search engines like Google, Bing, and Yahoo.

Why Search Engine Optimization?

The dynamics of business has changed much in the past few years. With the increasing competition, strong online presence, and brand reputation is mandatory for every business organization to be very successful. Businesses are dependent on search engines like Google and other online media to bring more visitors to their website which in turn would help them increase sales. For a business to be successful, SEO or digital marketing has to be done.

Who Should Join The SEO Training In Chennai

Students: If you are a student looking for a job in a highly lucrative online marketing industry or any web-based industry, SEO is the key. Students who have undergone SEO Training in Chennai at FITA Academy are placed in many leading SEO Companies in Chennai. Don’t worry about Jobs anymore. At FITA Academy, we offer job placements.

Web Designers & Developers: Websites without proper SEO will not fetch results to your customer and your customer will not be happy to know that their website is not designed with SEO best practices. Learning SEO for any Web Designer would be a great asset.

Entrepreneurs/Business Owners: Are you a business owner struggling to get more sales? Rather than choosing an expensive SEO package, you can learn and do SEO yourself. This is the most cost-effective way!

Freelancers: If you are looking to generate Part-time income SEO is a great way of making a part-time money. Freelancers who have been trained at FITA Academy earn anywhere from Rs 30,000and above.

Do not wait anymore! Call Us Now @ 93450 45466 to learn from Best SEO Training Center in Chennai.Course Duration: 40 hours

SEO Interview Questions And Answers

List out the tools for digital marketing?

For conducting the keyword research, checking the ranking, checking the user details, and analyzing the traffic of the user the different tools are used. MOZ, crazy egg heatmaps, Alexa ranking, Keyword discovery, RankWatch, XML sitemap generator, Favicon Generator, digital point keyword tracker, Google Keyword planner, Google trends, Ahrefs, Kissmetrics, SEMrush, Buzzsumo, and Unbounce are some of the tools for the digital marketing. Join the SEO Training in Chennai at FITA Academy to grow extensively in the business.

Show the difference between branding and marketing?

Branding is the method followed to reach the public through advertisements. The ads which are run to enhance the brand name are custom ads, remarketing, display ads, and YouTube ads. The ads are run to target the public for branding. Marketing ads are run to communicate with the public for sales. The different types of marketing ads are shopping ads, search ads, and search networks only. SEO Course in Chennai is the best course to learn about SEO techniques.

Explain Google remarketing?

Google remarketing is targeted towards the interested people who visit the page but did not purchase the product. This is for making use of the right ad at the right time.

Explain the terms on-page and off-page in digital marketing?

On page is about the content management and structure management of the website. The off-page is about the external links to the website. Join the best SEO Training Institute in Chennai and make a secure future for the jobs in the future.

Mention the different types of SEO practices?

There are two types of practices in SEO and they are white hat as well as black hat technique. White hat techniques are content management, link acquisition, restructuring of the website, and HTML optimization. Black hat techniques are the technique followed against Google with the loopholes in the guidelines.

List out the disadvantages of marketing online?

Increases competition, pays way to confusion to the user and analytics may go wrong as it arrives from the data and research over it.

Why did you choose the digital marketing profession?

The answer can be of many points like the salary of the people in digital marketing, the usage of digital media in many places, or the growth of digital marketing in the arena of business in the future. Join the SEO Training in Chennai at FITA Academy and become a constant follower of the SEO trends in the industry.

SEO Tutorial

SEO Trends In The Market

In case you are worried about your business not progressing beyond a limit, then it’s time for you to consider Digital marketing. The various SEO approaches, which are trending in the market will upsurge your business to the next level.

Search Engine Optimization has been a jargon for many who are saplings in the garden of business. SEO is nothing but the practice that increases the capacity and nature of traffic to the website over the search engine events. Hence, it plays a crucial role to cherish your business on a whole.

The latest evolution in the SEO market are listed below that will help you get the numbers over the period:

Site Speed

Even though many factors determine the success of any business, we consider the speed of the site is the crucial one. As the website is the only source of your business to reach the public on a digital platform. Thus, if users are finding difficulty in loading the contents of your website, then it is obvious you are losing your valuable customer.

Voice Hunt

In the fast-moving era, it is indeed necessary for us to be technologically sound. Hence, having voice assistance with more precise answers for every query will help your business bloom. As people are more likely to prefer voice than typing into something.

The dynamism of Social Media

Social media is a game-changer these days as it is the shortcut for any business or product to reach out to a wide audience. Many search engines including Google have kept the priority on the engagement of content across various platforms. Thus, enroll yourself in our SEO Training in Chennai for a bright future in an evergreen industry.

There are so many branches in digital marketing like SEO, SEM, and SMM. The taste and preferences of the general public are moving from the Radio, TV, and newspaper to Google, youtube, Facebook, and other social media channels. These days the latest news is known from time to time through the Google news, youtube trending videos, and the Face book. The handy mobile is used to know the news with less period. Programs are watched through you-tube and Mobile apps than TV. SEO Training in Chennai is the best training to groom yourself as a professional digital marketing professional. So, electronic devices and the internet world is demanding for digital marketing. Let us provide you with a detailed tutorial of digital marketing to make you know the spectrum of techniques applied to reach the end customers. The traffic to the website and the popularity of the website plays a big role in conversion rates or sales. Let me see the tutorial with the following eminent concepts of digital marketing like SEO, SMM, on-page techniques, off-page techniques, video marketing, and content marketing. The SEO Course in Chennai provides training with extensive knowledge from the online examples to make the students as the best SEO analyst.

Keyword research

Keywords play a vital role in Search Engine Optimization. SEO is about positioning the website among the first ten listings of Google. Keywords should have relevance and a high volume of search from the targeted customers. Hence, there are so many tools available for keyword research like Google keyword planner, KW Finder, Moz’s keyword explorer, Keyword tool, and SEM rush. When using these tools the marketer needs to furnish some information to the settings like the broad match, phrase match or exact match, location target, negative keywords target, etc. After providing the necessary information the keywords are searched and the respective volume of search is known. The high volume keywords are used in the URL, heading tag, on-page content, and Meta description. So, placing the keywords in multiple positions increases the chances of getting listed in the multiple searches increases the traffic and ranking in Google. SEO Training with the experienced trainer makes you realize the need for digital marketing in small scale and large scale businesses.

Competitor analysis

Competitor analysis can be done by checking the keyword density from the tool, analyzing the word count of the competitor, analyzing their social media posts, and analyzing their backlinks. Site: the brand name or website of the competitor is the query in Google which shows the relevant websites of the competitor. There are tools for analyzing the word count and backlinks of the competitors like MOZ link explorer, Spyfu, quick sprout, SEMrush, SimilarWeb, Alexa, and Google advanced search operation, Siteliner, and Keyword competitor. SEO Training in Chennai provides the course with flexible timings and constantly helps the students until they get placed or establish their own business.

SEO

SEO is the organic search or the natural search of the customers whereas SEM is the paid search that is arrived by running ads. Search Engine Optimization is arrived through proper keywords, responsive design for the mobile as well as the desktop, designing the website with all the elements required for the on-page, creating the external quality links to the website, and generating the backlinks to the website. The SEO Training Institute in Chennai offers the best training and bridges the gap between knowledge and practical knowledge. Backlinks are created through the guest post with anchor text, directories relevant to the domain, forum discussion relevant to the domain, bookmarking, and classifieds. External links are created by linking the website with relevant authoritative websites. Google’s penguin spam filter which is the part of the Google algorithm is now demanding for the quality backlinks to the website. Find the broken links and fewer quality links then remove those links to optimize the website.

On-page Optimization

The title tags or Meta description appear in the search engine results pages [SERPs], web browser, and social networks. As the saying first impression is the best impression it is essential to impress the viewer with the Meta title, Meta description, and title tag. HTTPs is good for secure connection as of 2018. URL limit is 60 or less than that. The character length for the Meta description is 150 or 160. Title should consist of the primary keyword and the brand name. SEO Course is the best course for the beginners and for those who already have experience in the marketing field. These title tags should have the primary keyword and interestingly project the content. Website link and SEO title are different elements in the appearance. SEO title should consist of the primary keyword on the web page.

The Meta description and Meta keyword is the first experience for website visitors. Hence it is essential to make it relevant and more appealing to the visitors. After the Meta description, the title tag is the second thing that welcomes your visitors, and hence keeping it crisp is essential to withhold the visitors until the end of the page. SEO Classes in Chennai help the students to land in their dream job with a good salary. Placing the call to action on the page is also important to increase the conversion rate. The inquiry form or the phone number is the call to action on the web page. Facebook and twitter have their title tags which make the marketer optimize the title with the designs of different networks.

The unique page title and the unique post title is important for the freshness and creating demand among the readers. Google sometimes appends the brand name at the end of the title if the brand is popular. The percentage for keyword density is 1.5 percent. The formula for calculating the keyword density is the number of keywords divided by the total number of words in the content. Robot.txt is coding to be added to the C-panel of the website and it makes the robots allow or disallow the pages to be crawled. For a website where there is online payment or any personal information of the customers is shown it can be disallowed from crawling by mentioning as disallowed in the robot.txt as these data are sensitive. HT access is to keep the websites as https for security reasons. In a nutshell, on-page optimization is all about Meta title, Meta description, URL, title tag, SEO title, Keyword density, Robot.txt, HT access, and content are some of the on-page factors which help to gain good ranking in Google.

Off-page techniques

The page authority and domain authority are the two important parameters to decide the quality of any website. Some of the websites where the backlinks can be generated are social networking websites, social bookmarking sites, forum submission, blog directory submission, question and answer sites, article submission, image submission sites, video submission sites, infographics submission sites, and document sharing sites. Create a login and then submit the page link with respective keywords in these sites to improve the backlinks to the website. Best SEO Training in Chennai trains the students with practical examples and makes them a good digital marketer.

SEM

There are many types of search engines and the popular search engines are Google, Bing, and yahoo. Especially in India Google is used more than the other search engines. There are five elements in the Google ad words and they are ad campaign, ad groups, keywords, ad text, and landing pages. The ad campaign is about the product or service for which the ad is designed. An ad group is to get a high level of CTR at a lower cost. The same types of products are sub-categories here. Keywords relevant to the ad are mentioned in the keywords. Join the SEO Training in Velachery and gain ubiquitous knowledge from the professionals.

The Ad auction is about bidding the keywords and payment for per click. If the keywords are there in Google’s search history then your ad enters into the ad auction. Every time your ad gets clicked the payment from the budget will be reduced. Google provides the ad rank after the ad auction which says about the bid rate and other qualities of the ad. The maximum bid rate, quality score, and ad rank are the metrics that make your ad show on the first page or second page of Google. SEO Course in Chennai helps the students to gain in-depth knowledge of the trends of digital marketing.

Google Search Console tool

Create Google account then go to the search console tool, click the add a site button there, enter the website URL, click continue, verify the website by uploading the file to the web server or adding HTML tag to your website’s home page, sign in with your domain name, or sign in with your domain name provider or use the Google analytics code. For the site map submission in Google, it takes at least one week then only Google will show about your website in the search console. Join the SEO Course in Chennai and transform yourself as a digital marketer.

The on-page improvements are shown in the search console. To know about which keyword is used, click above the keyword in the search console then the number of pages appearing in the search is shown. The click-through rate shows the number of clicks on each page. The bad links like the spam links or paid links are warned by Google through the search console. Check the traffic menu and click the links on the site. The links show the number of websites linking your website. If the links are not relevant to your website then such links can be removed with the help of the search console tool. Some pages can be demoted and by doing this the concern page will not show up in the search result. The privacy policy page can be demoted and thus the marketer can engage the customer with the right pages. High priority keywords, traffic to the pages, and the other website links are clearly shown in the search console to analyze the keyword, the respective content, and the links of the page. SEO Training in Chennai is designed with a focus to help students with less interest in programming and more interest in analyzing the different markets.

Google Analytics

Sign in to the Google Analytics tool, track the analytics ID, add the analytics id to the websites and it will take 24 hours to show the data relevant to the concerned website. Google Analytics is the snippet written in the language JavaScript or coding languages and it tracks the details of the user through the browser. Google analytics integrate cache and cookies in the user’s computer and track the visits of the users. Google analytics helps to analyze the acquisition, behavior, and conversion through analytics. The acquisition shows the different channels like organic, direct, social, or referral which brought the viewers to the website. Analytics can be connected with ads to provide precise information. The behavior gives information like the time spent on the page, number of page views, bounce rate, and the exit rate. It gives an idea about the behavior concerning age, gender, and other things. Analytics also provides information about page speed. The audience section says about the device used and geographic reports for the traffic. By making minor changes with the analysis the conversion rate increases.

Make use of our SEO Training in Chennai and shine in your career.

SEO Industrial Updates

The Machine learning algorithm of Google is changing periodically and the previous releases like penguin, pigeon, panda, and Fred implies periodical changes. In the year 2018, the broad care algorithm and hilltop algorithms tweaked digital marketers. In the year 2017, updates like Maccabees and Fred dominated the methodologies of digital marketing. Let us examine the algorithms to know more about the trends in digital marketing. This update is not for the penalization purpose but it is to reward the on-page parameters to be followed. If the guidelines are not followed then Google will deindex the page and if the guidelines are followed then the reward is shown in the ranking of Google. The algorithms are targeting the low-quality websites and improving the search volume among the users. Join the SEO Training in Chennai at FITA Academy to climb up high in the career path.

Broad Care Algorithm

The keywords usage or density of using keywords influences the ranking. The H1 tag should have 2 percent more keywords, HTTPS can have 18 percent keywords, title tag percentage is reduced to 9, the page rank value is reduced to .7o for the D value, and the TF-IDF method is used instead of the TF-PDF method. The algorithms are used to reward the websites, enhance the user experience, and provide the relevant information to the users. To maintain the quality and to support the competition the updates work on the different types of business.SEO Training is the best training for learners with interest in marketing and different channels used for marketing in the digital media.

The user-related content is more important than keywords based content is what Google emphasizes. User intent and the content are the two factors that are given more importance in the recent algorithm. The keywords used in the HTTPS or H1 tag will push the content to the search but the title and the content should answer the questions of the users. Hence the content with fewer keywords will focus on providing the information relevant to the keywords. Join the SEO Course in Chennai to know about the digital presence and the influence of technology in digital media.

Maccabees And Fred

The mobile view and the desktop view of the website is the key factor in the user experience when searching the answer for a query or keyword. Maccabees is the update to the core algorithm and hence it is named as Fred informally. Maccabees are targeted towards the tactics followed for the blackhat digital marketing. The links for the advertisement in the website should be natural, different sort of Content targeted towards the single keyword is not natural, Content with fewer words and with quality lesser than the standardization, and the barriers in the form of view or design for the mobile phones are some of the key elements in the Maccabees algorithm.

Hilltop Algorithm

The main purpose of the hilltop algorithm is to identify authoritative websites. The authoritative websites are known through traffic and popularity. If the website is linked to pages with high rank and relevant to the domain then it increases the ranking of the new domain page. Relevant topics and links generated from the pages of the relevant topic are the characteristics of the authoritative website. Relevance and the backlinks with expert pages are essential to rank high in Google as an authoritative page.

At FITA Academy we offer the best training and we are reviewed as the best SEO Training Institute in Chennai due to the expert trainers and the avid syllabus for the inclination of the knowledge. Digital marketing is the grooming technology that acts as a bridge to the domestic business and the global business.

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