Courses / AI Digital Marketing Course in Chennai
AI Digital Marketing Course in Chennai
Become a AI Digital Marketer in 60 Days
- Real time Industry Experts as Trainers
- Free Interview Clearing Workshops
- Trusted by Over 1,00,000 Student Alumni
- Placement Support till you get your Dream Job offer!
- Free Resume Preparation & Aptitude Workshops
Course Highlights and Why AI Digital Marketing Course in Chennai at FITA Academy?
We continually update our course modules to ensure our students stay aligned with the latest trends in digital marketing, making us the top Digital Marketing Institute in Chennai. Our AI Digital Marketing Course covers the fundamentals of digital marketing, including SEO, social media optimization, video marketing, affiliate marketing, and other related topics. We offer high-value, professional training with a reasonable fee structure, given the expert-led modules provided to every student. At FITA Academy, we offer Digital Marketing Classes in Chennai with flexible timings on both weekdays and weekends. After completing the training, we provide 100% placement support and guidance to all students to help them succeed in their careers. Our partnerships with over 3,000 medium and large companies help ensure our students get great job opportunities. Our active placement cell at FITA Academy connects students with a network of companies to help them pursue their ideal careers. Upcoming Batches
- 09-02-2026
- Weekdays
- Monday (Monday - Friday)
- 12-02-2026
- Weekdays
- Thursday (Monday - Friday)
- 14-02-2026
- Weekend
- Saturday (Saturday - Sunday)
- 16-02-2026
- Weekdays
- Monday (Monday - Friday)
Classroom Training
- Get trained by Industry Experts via Classroom Training at any of the FITA Academy branches near you
- Why Wait? Jump Start your Career by taking Digital Marketing Course in Chennai!
Instructor-Led Live Online Training
- Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
- Travelling is a Constraint? Jump Start your Career by taking the Digital Marketing Online Training!
Digital Marketing Course Objectives
- Gain a complete understanding of digital marketing, from basic concepts to advanced strategies, with our syllabus that covers core components and their real-world application.
- Learn in detail about the various types of digital marketing, including search engine optimization, social media marketing, content marketing, and email marketing, among others.
- Learn about SEO, its techniques, and tools to get the highest rank on SERP possible.
- Master paid ads and everything from planning and development to analyzing them effectively.
- Develop knowledge about keywords as well as the various tools and techniques used for keyword research.
- Learn about on-page and off-page optimization, including the fundamentals of HTML, key HTML tags, meta descriptions, backlinks, and more.
- Gain knowledge on the tools of Google, including Google Search Ads, Google Analytics, and Google Search Console.
- Understand other marketing forms, including content marketing, video marketing, YouTube marketing, WhatsApp marketing, SMS marketing, social media marketing, etc.
- Work with real-time capstone projects to gain practical experience on the topics mentioned above.
Syllabus
Digital Marketing Landscape
- Digital Marketing Overview
- Campaign Goals
- Key Digital Marketing Channels
- Developing a Digital Marketing Plan
- Traditional Vs Digital Marketing
Mastering SEO
- Introduction to Search Engines
- What is Crawling
- What is Indexing
- Google vs Other Search Engines
- Search Results Anatomy
- SEO Vs Paid Ads
- White Hat, Black Hat & Grey Hat SEO
Keyword Research & Analysis
- Researching Potential Keywords
- Google Keyword Planner Tool
- Identifying other keywords from Google Autosuggestion
- Finalizing your MONEY keywords
- HTML Basics & Important HTML Tags
- Title, META Desc, H1
- Keyword Density & Prominence
- Content Optimization (Length, Freshness, Uniqueness, Quality)
- Image Optimization
On-Page & Technical SEO
- URL Structure and Length
- Page Speed Analysis
- 301 Redirects
- Robots.txt & Sitemaps.xml
- Internal Linking
- Schema.org & Important Schemas to be implemented
Off-Page Optimization
- Google Page Rank & Indicators like DA and PA
- Adding Moz bar chrome extension
- Significance of Backlinks
- Backlinking Techniques: Social Bookmarking, Forum Participation, Web 2.0, Blog Comments, Classifieds, Directory Submission, Press Release, Infographics, Video/Image Submission, Answering Sites, and Business Listings
Guest Posting & Content Outreach
- Importance of Guest Posting
- Finding and Contacting Website Owners
- Writing a Good Guest Post and Adding Backlinks
- Tools to find guest post sites
Advanced Link Building
- Dofollow and Nofollow links
- Link Exchange, Link Wheel, Link Pyramid, and Link Juice
Google Algorithm Updates
- Caffeine, Panda, Penguin, and EMD Algorithms
- Page Layout and Mobile Friendly Algorithms
- Core Algorithm and Other Latest Updates
Blog & Content Marketing
- Introduction to Blogs & Creating Blogs
- Identifying Topics and Periodic Posting
- Creating Original Content & Content Marketing Strategy
- Devising a Content Marketing Plan & Deriving Specific Audience
Competitor Analysis & Website Audit
- Competitor analysis tools - Ahrefs, SEMrush, SEOprofiler
- Deep diving in Ahrefs or equivalent tools
- Competitor Links and Traffic Analysis
- Detailed On-page SEO Audit
- Page Speed Audit & Content Duplication
SEO & Marketing Tools
- Keyword Research & Rank Tracker Tools
- Website Audit & On-page Optimization Tools
- Competitor Analysis & Backlink Research Tools
- Content Creation Tools
Google My Business
- Creating and Optimizing Google Listings
- Creating Citations & Reviews
- Periodic Posting of Updates & Handling Negative Reviews
Google Search Console & Analytics
- Organic Performance & Key Performance Metrics
- Clicks, Impressions, CTR, and Top Search Queries
- Console Errors, Warnings, and Google Penalty Check
- Google Analytics Setup & Real-time User Analysis
- Audience Analysis (Location, Demographics, Interests, Behavior)
- Traffic Source & Content Analysis
- Cohort Analysis & User Explorer
- Site Speed, Site Content, and Site Search behavior
Google Tag Manager (GTM) Essentials
- Tags, Triggers, and Variables
- Installing GTM on Website/WordPress
- Setting Up: Events, Goals, Ecommerce, and Multi-channel Funnels
- GA4, Google Ads Conversion, and Remarketing Tags
- Facebook Pixel via GTM
Generative Engine Optimization (GEO)
- What is GEO & Why It Matters
- Difference Between SEO vs GEO
- Key GEO Ranking Factors & Content Optimization
- AI Keyword Research (Question-based & Conversational)
- GEO Tools: Perplexity, Gemini, ChatGPT, Surfer
- Answer-first content & Entity Optimization
Search Engine Marketing (SEM) & Google Ads
- Introduction to PPC Advertising and Ad Auction
- Campaign Structure and Writing Effective Ad Copy
- Google Search Ads: PPC Campaign Creation
- Quality Score, Ad Rank, Ad Groups, and Keywords
- Google Display Ads: Contextual, Placement, and Interest Targeting
- Video Marketing & YouTube Ads
- Remarketing: Standard, Dynamic, and Search Ads
Advanced Campaigns
- Demand Gen Campaigns & Discovery Ads
- Performance Max (PMax) Campaign Setup & Optimization
- Shopping Campaigns & Google Merchant Center
- App Marketing: Universal App Campaigns (UAC)
- Conversion Optimization & Smart Bidding
Mobile & WhatsApp Marketing
- App Store Optimization (ASO)
- WhatsApp Marketing Setup and Auto Messages
- SMS Marketing: Vendors, Database, and Best Practices
YouTube Optimization & Marketing
- Channel Creation & Identifying Video Keywords
- Optimizing Titles, Tags, and Descriptions
- Catchy Thumbnail Creation & Subscriber Link Optimization
- YouTube Monetization & Analytics
Social Media Optimization & Marketing
- Creating Profiles on FB, X, Instagram, and LinkedIn
- HashTag Optimization & Group Participation
- Facebook Marketing: Business Manager, Ad Creation, and Bidding
- Instagram Marketing: Influencer Marketing and Paid Ads
- LinkedIn Marketing: Company Page Ads and Retargeting
- X Marketing: Brand Reach and Instream Video Ads
Email Marketing
- How Email Marketing Works
- Opt-in Marketing & Account Setup
- Broadcast Email Creation & Auto Responders
- Mailchimp & Inbox Percentage Optimization
Building Websites using WordPress
- Domain Registration & Hosting
- WordPress Installation & User Administration
- Themes & Plugins Management
- Working with Widgets & Menus
- Creating Posts, Pages, and Page Hierarchy
Lead Generation & CRM
- Lead Generation Methods & Landing Pages
- A/B testing for better Lead Generation
- Mastering Lead Funnels & Lead Nurturing
- Practical Classes on CRM for Lead Management
Make Money Online & Reputation Managemen
- Google Adsense: Approval, Integration, and Tracking
- Affiliate Marketing: Portals, Approval, and Tracking Codes
- Online Reputation Management (ORM): Tools and SWOT Analysis
- Dealing with Negative Conversations
AI Tools Mastery
Digital Marketing Certifications & Career
Digital Marketing Course Trainer Profile
- Our mentors are certified digital strategists with decades of industry expertise.
- Our trainers have been working in various roles within the digital marketing industry as SEO experts, content marketing managers, social media marketers, email and digital marketing managers.
- Additionally, our trainers have guided numerous batches, and most of their students have gone on to excel in their careers.
- Trainers provide regular recap sessions so that students can review what they have learned in previous classes of Digital Marketing Training in Chennai.
- Doubt-clearing sessions are conducted to help students gain a thorough understanding of the concepts without any confusion about the subject.
- Trainers assist students with interview preparations by providing a set of questions that may be asked during interviews.
Learn at FITA Academy & Get Your
Dream IT Job in 60 Days
like these Successful Students!
Student Success Story of AI Digital Marketing Course in Chennai
Naveen is a BE graduate. He completed his graduation in 2018 from the college. He is the first graduate of his family. He didn’t even know what to do except go to college. He even hesitated to spend too much on learning new courses because of his family’s economic situation. It was there that he approached FITA Academy.
Our coordinators assured him that the courses offered here are of top quality with affordable pricing. That gave him the confidence to enroll in our Digital Marketing courses in Chennai at FITA Academy.
Naveen opted for an evening batch, considering he is a working professional. Within a few months of joining the course, Naveen was able to master the majority of the digital marketing concepts. He completed the capstone projects on time and obtained the certificate of completion at the end of the Digital Marketing Training in Chennai.
Naveen had actively participated in the placement training offered by FITA Academy, which enabled him to attend interviews with confidence. Although scratchy at first as he couldn’t clear them initially, he tasted success over time. He was selected by two companies, namely Digitron Computers and Octel Networks Pvt Ltd. He selected Digitron Computers and is now working as a digital marketing manager, earning a salary of 6 LPA. With the guidance of FITA Academy, he is now successful in his career and able to lift his family out of economic challenges.
“FITA Academy’s practical approach and placement support made all the difference in my career transformation.” – Naveen.
Key Features
FITA Academy empowers individuals with industry-relevant skills through expert-led training, transforming careers with hands-on experience.
Expert Trainers
Learn from industry professionals with hands-on experience.
Real-Time Projects
Gain practical exposure by working on live projects.
Certification
Get certified from FITA Academy and become job-ready.
Affordable Fees
High-quality courses available at a low budget.
Flexible Learning
Choose online/classroom, timings, and learning pace.
Placement Support
Access 3000+ companies for career opportunities.
Why Learn AI Digital Marketing Course in Chennai at FITA Academy?
Live Capstone Projects
Real time Industry Experts as Trainers
Placement Support till you get your Dream Job offer!
Free Interview Clearing Workshops
Free Resume Preparation & Aptitude Workshops
Digital Marketing Certification Course in Chennai
After completing the Digital Marketing Certification Course in Chennai at FITA Academy,students receive an industry-recognized certificate that enhances their profile during interviews. Our program also helps students prepare for globally recognized certifications that add immense value to their careers.
Benefits of these Certifications
Earning these credentials, including Google Analytics, Google Ads (Search, Video, Apps, Measurement), HubSpot, and Meta Certified Digital Marketing Associate, provides a decisive competitive edge.
These certifications serve as verified proof of your technical proficiency to global employers. For instance, being Google Ads certified validates your ability to manage high-ROI campaigns, while the Meta Associate certification proves your mastery over complex social media algorithms. These global badges of honor often lead to higher salary packages, as companies prioritize certified professionals who can demonstrate measurable results using industry-leading tools. By holding these credentials, you don’t just apply for a job; you enter the interview with a globally validated portfolio that assure your expertise in data-driven marketing.
Have Queries?
Talk to our Career Counselor for more Guidance on picking the right Career for you!
Placement Session & Job Opportunities
After completing AI Digital Marketing Course in Chennai
As businesses adapt to changing market trends, the demand for skilled digital marketing specialists is rapidly increasing. As the best digital marketing course in Chennai, FITA Academy provides students with all the essential tools, skills, and hands-on training they need to succeed in this fast-growing sector.
Based on the Global Web Index survey, India ranks second in internet usage. Furthermore, according to Global Data, the Indian e-commerce market is expected to reach $114.64 billion by 2030.
FITA Academy recognizes the scarcity of reliable courses in the market that translate into a career in digital marketing. It therefore aims to provide the best digital marketing course with placement opportunities in Chennai. It ensures students have mastered the requisite competencies, skills, and knowledge to secure fulfilling employment within their specialty.
“Our 100% unlimited placement support continues until students successfully secure their dream job in the industry.”
As businesses increasingly move online, demand for competent marketers has surged across both startups and large enterprises, with over 44% of companies now having an online presence. This growth is a key part of a larger trend. Based on a Goldman Sachs Global Investment Research survey, the Indian Internet industry is estimated to be a $300 billion hyper-local, on-demand market by 2030. This is approximately three times more than today, as the report assessed the value of Data Science. This has recently expanded the digital marketing industry due to the increased number of internet users.
Upon finishing your digital marketing training in Chennai, you will be prepared for roles like:
- Search Engine Optimization Executive
- Digital Marketing Executive
- Social Media Marketing Executive
- Search Engine Marketing Executive
- Mobile Marketing Specialist
- Email Marketing Executive
- Content Marketing Executive
Salary packages vary based on experience and skills gained during your career. FITA Academy is recognized as the best digital marketing training in Chennai, equipping students with the necessary skills to become successful digital marketing professionals and secure high-paying jobs at leading companies. The pay scale for Digital Marketing Salary for Freshers is between 3 lakh and 4 lakh per annum.
Search Engine Optimization Executive
An SEO executive is responsible for managing all aspects of Search Engine Optimization, including content optimization, link development, site analysis, and keyword research. They also interact with other departments, like web development, social media marketing, and affiliate marketing, which participate in executing various digital marketing initiatives.
Digital Marketing Executive
A DME handles various aspects of an organisation’s online presence, including campaign management, content planning, analytics tracking, and SEO/SEM integration and Google Analytics for user interaction. It’s one of the most in-demand roles, and many FITA Academy students go on to work as DMEs after completing the Digital Marketing Classes in Chennai.
Social Media Marketing Executive
Social media marketing executives build brand awareness through platforms like Instagram, Facebook, LinkedIn, and Twitter. They create content that engages the audience, monitor trends, and analyse campaign performance. The role requires creativity and analytics skills. They also need to know how SEOs and SEMs use to get website traffic.
Search Engine Marketing Executive
SEM Executives are tasked with running paid ad campaigns in search engines like Google, Yahoo, and Bing, keyword bidding strategies, and optimizing ads for conversion. This role requires a deep understanding of user behavior and ad performance metrics. Search Engine Marketing is an important part of the digital marketing syllabus in the Digital Marketing Classes in Chennai offered by FITA Academy.
Mobile Marketing Specialist
These specialists develop marketing campaigns specifically for mobile platforms (apps, SMS, push notifications). They analyse mobile user behavior and apply this data to create targeted and timely campaigns. Since it is an advanced technique, not many courses cover this concept in-depth, but FITA Academy’s Best Digital Marketing Course in Chennai provides in-depth training on mobile marketing strategies to help you stay ahead.
Email Marketing Executive
An Email Marketing Executive is a specialist who designs and executes email campaigns for promotions, customer engagement, and lead nurturing. Responsibilities include writing compelling copy, designing email templates, managing email databases, and analyzing open/click-through rates.
Content Marketing Executive
The content marketing executive is responsible for planning and publishing content that attracts, engages, and converts audiences. This role involves writing blog posts, whitepapers, videos, and social media content, often utilizing tools such as SEO optimisation and Artificial Intelligence-driven analytics to enhance performance.
David
This is a fantastic place to learn Digital Marketing Course in Chennai. They have more experience in digital marketing and have excellent training faculty. You can ask them any questions you have at any moment, and they will answer them all with relevant examples. My tutor, who taught me, deserves special recognition. Thank you very much for the excellent coaching.
Krishna V
I did my Digital Marketing Course in Chennai @ FITA Academy. This program gave a clear overview of SEO and Content marketing techniques. Good coverage on the SMM was also provided here! Efficient Trainers with profound real-time training offered at FITA Academy helped me to secure an SEO Analyst job at ease. Thanks, FITA Academy for your guidance. I suggest all the freshers take up this program in case if they are really into learning the Digital Marketing concepts.
Sophia
I enrolled for Digital Marketing Training in Chennai at FITA Academy on my friend's suggestions. First, I would like to thank them for suggesting FITA Academy. Right from the Course modules till the training everything was excellent at FITA Academy.Thanks, FITA Academy! You are doing an excellent job.
Garima Chadha
Digital Marketing Course in Chennai at FITA Academy is the best training session I have ever come across. Updated course modules with extensive training helped me to have a better understanding of Digital Marketing techniques. I had more doubts about the SEO practices but my trainer was patient enough to clarify all my doubts. Heartfelt thanks to him!
Vimal Nemical
FITA Academy's Digital Marketing Course in Chennai was just simply perfect. The right blend of theoretical and practical knowledge of the Digital Marketing concepts helped us understand it easily. Also, our trainer conducted a regular assessment session to check our understanding. He corrected us even if we made some mistakes. Really happy and satisfied with choosing FITA Academy for Digital Marketing Training!
Roopesh
A very good learning experience at FITA Academy's Digital Marketing Training in Chennai. I will suggest this platform for both freshers and experienced candidates who want to learn about Digital Marketing. Also, you will have a flexible class timing option over here. In case if you are a working professional this platform will be more suitable for you.
Our Students Work at
Frequently Asked Question (FAQ) about AI Digital Marketing Course in Chennai
- Our Digital Marketing course is led by experienced professionals with extensive experience in Digital Marketing.
- For students and IT professionals, our Digital marketing courses in Chennai fees structure is relatively affordable.
- Our Digital Marketing course in Chennai online is created to be suitable and flexible for working professionals and students.
- We provide hands-on experience through real-time projects and cases to students.
- Our 100% placement support helps students prepare a resume and provides Interview Tips.
- FITA Academy has a placement collaboration with over 3,000 small, medium, and large-scale industries, and these industries require Digital Marketers, SEO Analysts, data analytics, and other such profiles related to Digital Marketing.
- FITA Academy’s Digital Marketing course in Chennai helps the students with different mock interviews, Corporate Training, and group discussion practice sessions to face the interview.
You can register through our support number, 93450 45466. Or, you can visit any of our branches to join our Digital Marketing course.
- FITA Academy was founded in 2012 by a team of IT professionals to provide IT Training.
- At FITA Academy, we have trained more than 1,00,000 students, and most of these students are working professionals in leading tech companies.
- Our batch size is optimized for 5 - 6 members per batch. We optimize our batch size to provide individual attention and clarify students' doubts on complex topics with the help of tutors.
- We provide students with the necessary practical training through numerous industry case studies, Digital Marketing Interview Questions and Answers, and real-time projects.
Our trainers are well-equipped and have years of experience in training students on digital marketing strategies within the digital marketing sector, including SEO, SEM, content marketing, and SMM.
We accept Card, Bank transfer, and UPI.
- SEO Analysts
- Content Writer/Copy Writer
- Email Marketing Specialists
- Social Media Marketing Specialists
- Paid Media Specialists
- Automation Experts
- Video Marketer
- Digital Marketing in Velachery
- Digital Marketing in Tambaram
- Digital Marketing in Anna Nagar
- Digital Marketing in Porur
- Digital Marketing in T Nagar
- Digital Marketing in OMR
- Digital Marketing in Adyar
Yes, FITA Academy offers live capstone projects to ensure you get practical experience working in the digital marketing industry. This helps you gain practical experience in the real world, which is why we are recognized as one of the Top 10 digital marketing institutes in Chennai.
General Q & A about AI Digital Marketing Course in Chennai
Can a fresher learn digital marketing?
Is the digital marketing course hard?
What is the salary of a digital marketer in Chennai?
Does digital marketing require coding?
What is the full form of SEM?
What skills are required for digital marketing?
Does digital marketing have a future?
Can I go abroad after digital marketing?
How much can freshers earn in the digital marketing industry?
What are the fees for joining a Digital Marketing Course?
Should I Choose Digital Marketing as My Profession?
Can You Master Digital Marketing in 3 Months?
Is Digital Marketing a High-Paying Career?
What's next after digital marketing?
What is SEO in digital marketing?
Can I start a career in digital marketing with no prior experience?
What is the best institute for a digital marketing course in Chennai?
Who is eligible for a digital marketing job?
- Outstanding communication skills, both in writing and speaking.
- The capacity to multitask and oversee several projects, as well as attention to detail.
- Strong capacity for problem-solving and analytical thought.
- Able to recognize, attract, and interact with target audiences.
Is digital marketing an IT job?
What is pay-per-click in digital marketing?
Advertisers who use the pay-per-click (PPC) digital marketing strategy pay for each click on their adverts. Another name for it is cost-per-click (CPC).
- Marketers place bids on audiences or keywords.
- Search engines use algorithms to determine which advertisements to display and in what order.
- Advertisers receive payment when a user clicks on their ads.
Does FITA Academy offer a dedicated Artificial Intelligence in digital marketing course?
