Digital Marketing Course in Chennai

Over 44% of companies of all sizes are now looking for a skilled marketing professional to help them promote their business online. Based on the survey report submitted by Goldman Sachs, in the next few years, the Indian Internet Industry is going to have a total value of $160 billion. This is roughly three times more than it is today, based on the value estimated by the report. Due to the increase in the number of Internet users, the digital marketing industry has seen significant growth in recent years.

Some of the popular job titles students can choose after the completion of the Digital Marketing Training in Chennai are mentioned below:

• Search Engine Optimization Executive
• Digital Marketing Executive
• Social Media Marketing Executive
• Search Engine Marketing Executive
• Mobile Marketing Specialist
• Email Marketing Executive
• Content Marketing Executive

According to the reports submitted by job info sites, the Digital Marketing Salary For Freshers is around Rs.3,00,000 to Rs 4,00,000 per annum. Depending on the experience and knowledge a person has acquired, the median remuneration and package will differ. With that in mind, FITA Academy has embarked on a mission to provide the Best Digital Marketing Training In Chennai, focusing on honing the necessary skills required to become a Digital Marketing professional and land high paying jobs in reputed organizations.

Search Engine Optimization Executive 

An SEO executive is responsible for managing all aspects of Search Engine Optimization (SEO) activities such as keyword research, link building, site analysis, page content writing etc. They also work closely with other departments like web development, social media marketing, affiliate marketing etc., who are involved in executing various digital marketing campaigns. That said, FITA Academy’s Digital Marketing Institute In Chennai offers placement training for various job roles in the realm of Digital Marketing, including Search Engine Optimization Executive.

Digital Marketing Executive 

A Digital Marketing Executive is a person who has the skills and experience to manage the entire process of marketing operations of an organization. A Digital Marketing Executive manages the entire digital marketing activities. He is essentially responsible for developing actionable content that can be converted into online marketing plans and identifying and monitoring the performance of digital marketing campaigns. Digital Marketing Executive is one of the most sought after job roles in the realm of Digital Marketing and several of FITA Academy’s alumni are working as Digital Marketing Executives after completion of the Digital Marketing Course Syllabus.

Social Media Marketing Executive 

Social Media Marketing Executives are required to handle social media marketing on behalf of the brand. They ensure that all the elements involved in such a kind of marketing align with the overall business strategy. These include providing a platform to prospective customers and customers as well as attracting new clients through effective campaign execution.That being the case, FITA Academy’s curriculum for the Digital Marketing Classes in Chennai is designed so that students will be versatile and job ready for all the roles available in the Digital Marketing space, including social media marketing.

Search Engine Marketing Executive

The role of an SEM executive is to ensure that search engines like Google, Yahoo and Bing can easily find your website or product while people type in keywords related to your products and services. An SEM executive needs to be able to understand what a customer wants from his/her website, how he/she finds information online, and what makes him/her click on certain websites. They also need to know about various techniques used by SEOs and SMEs to get traffic on their websites. Search Engine Marketing forms an important part of the curriculum of the Digital Marketing Classes in Chennai offered by FITA Academy.

Mobile Marketing Specialist

A Mobile Marketing Specialist is a seasoned individual who understands how to efficiently market firms using mobile platforms. They have a thorough understanding of mobile technology and consumer behavior, and they use this expertise to create effective marketing strategies customized exclusively to mobile consumers.

Their responsibilities include researching mobile usage patterns, defining target demographics, and creating engaging content that resonates with audiences. Through thorough research and analysis, they unearth insights that influence their marketing tactics, resulting in maximum engagement and conversion rates.

Mobile Marketing Specialists use a variety of tools and approaches to engage audiences on mobile devices. From eye-catching images to fascinating storytelling, they use every tool at their disposal to captivate attention and drive action.

Furthermore, they regularly analyze and adjust campaigns to achieve the best outcomes, using analytics and metrics to fine-tune their strategy. They remain at the forefront of mobile marketing innovation by being up to date on current trends and technology, continually delivering significant solutions to their clients or businesses.

Mobile Marketing Specialists are vital assets in today’s digitally driven market, coordinating focused and compelling mobile campaigns that boost brand recognition and promote business success. They manage the complexities of the mobile ecosystem using their knowledge and strategic acumen, assuring companies’ visibility and influence in the mobile environment. FITA Academy strives to provide top quality Digital Marketing Training in Chennai, helping students to become successful Mobile Marketing Managers.

E-Mail Marketing Executive

An Email Marketing Executive is a professional responsible for the creation and execution of email campaigns to promote products, services, or events. They play a crucial role in reaching out to customers and prospects directly through their email inbox.

Their duties include crafting engaging email content, designing visually appealing templates, and managing email distribution lists. They utilize email marketing platforms and tools to automate campaigns, track performance metrics, and analyze results.

Email Marketing Executives possess a keen understanding of target audiences and segmentation strategies, enabling them to personalize messages and optimize campaign effectiveness. They continuously monitor KPIs such as click-through rates, open rate and conversion rates to assess the success of the marketing campaign and check for areas that need improvement.

Additionally, they stay updated on email marketing best practices, industry trends, and regulations to ensure compliance with relevant laws such as the CAN-SPAM Act.

Collaboration with cross-functional teams such as marketing, design, and sales is integral to their role, as they coordinate efforts to align email marketing initiatives with broader organizational objectives.

Effective communication skills are essential for Email Marketing Executives, as they liaise with stakeholders to gather requirements, convey campaign objectives, and report on performance metrics. Email Marketing Executives are instrumental in driving engagement, nurturing customer relationships, and ultimately, driving business growth through strategic and impactful email marketing initiatives. And FITA Academy ensures its students become successful E mail marketing executives through its Digital Marketing Institute in Chennai.

Content Marketing Executive

A Content Marketing Executive is a skilled professional responsible for developing and implementing content strategies to attract and engage target audiences. Their primary goal is to create valuable, relevant, and consistent content that resonates with customers and drives profitable action.

Their role involves researching audience preferences and industry trends to identify content opportunities that align with business objectives. They work with cross-functional teams, including marketing, design, and sales, to ensure content initiatives are integrated seamlessly into overall marketing efforts.

Content Marketing Executives utilize various content formats such as articles, blog posts, videos, infographics, and social media posts to communicate messages effectively. They possess strong writing and editing skills, ensuring content is compelling, error-free, and optimized for search engines.

Moreover, they leverage content distribution channels such as websites, social media platforms, email newsletters, and online publications to maximize reach and engagement. They monitor content performance metrics such as website traffic, engagement rates, and conversion rates to evaluate the effectiveness of content campaigns and refine strategies accordingly.

Content Marketing Executives also stay informed about industry best practices, emerging trends, and technological advancements to remain competitive in the digital landscape. They adapt quickly to changes in consumer behavior and preferences, continuously iterating and improving content strategies to stay ahead of the curve.

Content Marketing Executives help in driving brand awareness, building credibility, and fostering customer loyalty through strategic content creation and distribution. Their ability to create compelling narratives and deliver valuable insights positions them as key contributors to the success of marketing initiatives. FITA Academy has earned the reputation of being a top quality Digital Marketing Training Institute In Chennai, providing students with the necessary knowledge and skills to become successful Content Marketing Executives.

Click Here: To explore more about the frequently asked Digital Marketing Interview Questions and Answers for both Freshers and Experienced.