The Digital Marketing course at FITA Academy comprehensively covers all aspects of the subject, providing an in-depth understanding of the domain. Let’s explore the Digital Marketing syllabus included in our course.
Digital Marketing Landscape
You’ll start with an overview of Digital Marketing, then set campaign goals, look at Gross ratings points, and review Key Digital Marketing Channels. You will develop a fully integrated Digital Marketing plan and contrast traditional marketing with Digital Marketing to understand the benefits and unique opportunities of digital strategies.
- Digital Marketing Overview
- Campaign goals
- Key Digital marketing channels
- Develop a Digital Marketing plan
- Traditional vs Digital marketing
Mastering SEO
Next up in the Digital Marketing Syllabus, you will learn about search engine fundamentals, including crawling and indexing, and the differences between Google and other search engines. You’ll explore search results anatomy, the distinctions between SEO and paid ads, and various SEO techniques like white hat, black hat, and grey hat. This comprehensive approach ensures a thorough understanding of these essential digital marketing components.
- Introduction to Search Engines
- What is Crawling
- What is indexing
- Google vs other search engines
- Search Results anatomy
- SEO vs Paid ads
- White hat, black hat and grey hat SEO
Keyword Research and Analysis
In the next section of the Digital Marketing Course Syllabus, you are going to dive deep into the research of potential Keywords in various ways. It walks you through how to use Google Keyword Planner to uncover meaningful keywords effectively. You will also learn how to dig out other meaningful keywords from Google autosuggestions. Finally, you will master finalizing your money keywords to maximize your digital marketing efforts.
- Researching potential keywords
- Google Keyword Planner tool
- Identifying other keywords from Google autosuggestion
- Finalizing your money keywords
On-Page Optimization
You will learn the basics of HTML, which include the key tags: title, meta descriptions, and H1. This course will teach keyword density and prominence along with content optimization techniques for content length, freshness, uniqueness, and quality. As part of the Digital Marketing Syllabus For Beginners, you will additionally learn image optimization to further your cause of digital marketing.
- HTML basics
- Important HTML tags
- Title, Meta Description, H1
- Keyword Density
- Keyword Prominence
- Content Optimization
- Content-Length
- Content Freshness
- Content Uniqueness
- Content Quality
- Image Optimization
Technical SEO
You will learn how to make URL structures optimal and the handling of page speed analysis in this module. You will learn what role 301 redirects, Robots.txt files, and Sitemaps.xml play in search indexing. Other than these, you will get to know internal linking and the implementation of Schema.org and the must-have schemas that improve your website’s visibility and performance as part of the Digital Marketing Syllabus.
- URL Structure
- URL Length
- Page Speed Analysis
- 301 Redirects
- Robots. Txt
- Sitemaps.Xml
- Internal Linking
- Schema.Org
- Important Schemas to be implemented
Off-Page Optimization
In this section, you’ll learn Google PageRank, DA, PA, MozBar, and many more. You will master backlinks—various techniques such as social bookmarking, participation in forums, and Web 2.0 strategies. You’ll also know the content distribution channels to article directories, blog comments, and video submissions for better leverage on your online marketing success.
- Google Page Rank
- Measuring indicators like DA and PA
- Adding Moz bar chrome extension
- Why are Backlinks important?
- Backlinking Techniques
- Social Bookmarking
- Forum Participating
- Web 2.0
- Article Directories
- Blog Comments
- Classified
- Directory Submission
- Press release
- Search Engine Submission
- Infographics
- Video Submission
- Answering Sites
- Guest Posting
- Social Media Sites
- Industry roundup
- Business Listing sites
- Audio Sharing sites
- Podcast Sharing
- Design Galleries
Advanced Linkbuilding
In the section of the Digital Marketing Syllabus, you will realize the difference between dofollow and nofollow links and why they don’t symbolize the same thing in any SEO strategy. We will see how referral links help generate visitors and render visibility to a brand. You will learn some advanced linking techniques, like link exchange, link wheel, and link pyramid, and what link juice is and how it works to optimize website authority and ranking.
- Dofollow links and nofollow links
- Referral links
- Link Exchange
- Link Wheel
- Link Pyramid
- Link Juice
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Google Algorithm Updates
In this section of the Digital Marketing Course Syllabus, you will be taught different key algorithms in this section of the Digital Marketing Course that are considered very important for mastering digital marketing strategies. These include Caffeine Algorithm, Panda Algorithm, Penguin Algorithm, EMD Algorithm, Page Layout Algorithm, Mobile-Friendly Algorithm, Core Algorithm, and others that might be the newest. All of these algorithms are necessities in successfully manning and optimizing digital marketing efforts.
- Caffeine Algorithm
- Panda Algorithm
- Penguin Algorithm
- EMD Algorithm
- Page Layout Algorithm
- Mobile Friendly Algorithm
- Core Algorithm
- Other Latest Algorithms
Blog Marketing
Here, you will start with the fundamentals of blogging, where you will create captivating, visitor-attraction blog posts. You will find out how to pick the right topics for your posts and create strategies for constant, effective periodic posting.
- Introduction to blogs
- Creating blogs
- Attracting visitors
- Identifying the topics to post
- Periodic posting
Content Marketing
This section of the Digital Marketing Course Syllabus at FITA Academy will help take you through important topics like the creation of original content, how to craft an effective content marketing strategy and plan, and identifying the specific target audience. The following is what you will learn: master the creation of original, engaging content; strategize impactful content marketing campaigns for your organization; draw up a plan that is sure to reach and resonate with your unique audience segments.
- Creating Original Content
- Content Marketing Strategy
- Develop a Content Marketing Plan
- Deriving Specific Audience
Competitor Analysis
In this Digital Marketing Course Syllabus module, You’ll be exposed to key tools—including, but not limited to, AHREFS, SEMRush, SEOProfiler, and others—to perform the competitor analysis. You will learn how to deep dive into AHREFS or similar tools in your analysis of competitor links; you will also know how to do end-to-end traffic analysis. Then you will learn skills that equip you with a good understanding of competitor strategies and how to apply them in your digital marketing efforts.
- Competitor Analysis tools – AHREFS, SEMRush, SEOProfiler Etc.
- Deep Diving in AHREFS or any equivalent tool
- Competitor Links
- Competitor Traffic Analysis
Website Audit
You will develop deep knowledge of on-page SEO auditing and page speed optimization to ensure extra additional user experience in this section of the Digital Marketing Syllabus. You’ll learn how to identify and fix duplicate content, console error/warning management, and Google penalty checks in order to maintain the credibility and visibility of the site. These skills are basic to any successful digital marketing strategy and for peak website performance. Mastering Website audit is critical for getting a job with substantial Digital Marketing Salary For Freshers.
- Detailed on-page SEO audit
- Page Speed Audit
- Content Duplication
- Console Errors & Warnings
- Google Penalty Check
SEO Tools
In this section, you’ll explore essential tools such as keyword research, rank tracking, website auditing, on-page optimization, competitor analysis, backlink research, and content creation. These tools are pivotal for mastering effective digital marketing strategies, ensuring you’re equipped to excel in today’s competitive online landscape and will be covered as part of the Digital Marketing Syllabus.
- Keyword Research Tools
- Rank Tracker Tools
- Website Audit Tools
- On-Page Optimization Tools
- Competitor Analysis Tools
- Backlink Research Tools
- Content Creation Tools
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Google My Business
You will learn how to create Google listings and local listing optimization for better visibility. Then, it will pinpoint the proper development of citations and review management as one knows how both affect online reputation. We will also cover periodic posting updates and how to handle reviews properly so that by the end you will be well-versed in managing your online presence and reputation effectively as part of the Digital Marketing Syllabus.
- Creating Google Listings
- Optimizing the Local Listing
- Creating Citations
- Reviews
- Periodic posting of Updates & its Importance
- Handling Negative Reviews
Google Search Console
You’ll learn all the fundamentals, from organic performance metrics—clicks, impressions, CTR—to more advanced structured data, URL inspection, mobile usability best practices, and managing issues arising from manual actions and security. You will also know how links should work properly and how to use legacy tools for campaigns correctly in digital marketing.
- Organic Performance
- Key Performance Metrics
- Clicks, Impressions & CTR
- Top Search Queries
- Top Pages
- Usage of various filters
- Structured Data
- URL Inspection
- Coverage Issue
- Sitemaps
- Mobile Usability
- FAQs, Logos and Breadcrumbs
- Manual Action
- Security Issues
- Links
- Legacy Tools & Reports
Google Analytics
Google Analytics Setup Real-Time User Analytics
In this section of the Digital Marketing Syllabus, you will learn how to implement Google Analytics for real-time user analytics, locate geographically where your users are, understand where your traffic is coming from, and know how they engage with content. These skills will enable you to track and optimize your digital presence effectively to drive informed decisions with real-time data insights.
- Location
- Traffic Source
- Content
Audience
You’ll learn how to use Google Analytics for audience demographics, interests, behavior analysis, cohort analysis, and the User Explorer tool to analyze the trends of engagement in user lifecycles. Go through some advanced features of cross-device tracking, benchmarking, and analysis of user flow in order to fine-tune your marketing strategy and achieve maximum campaigns effectiveness in this section of the Advanced Digital Marketing Course Syllabus.
- Active User
- Lifetime Value
- Cohort Analysis
- User Explorer
- Demographics
- Interest
- Affinity
- Inmarket
- GEO
- Behaviour
- Technology
- Mobile
- Cross-Device
- Bench Marking
- Users Flow
Acquisition
Following the audiences section, Acquisition methods will be studied together with ways of analyzing sources of traffic like Organic, Paid, Referral, and Social Media. You will find yourself developing practical skills in running Google Ads campaigns and using Search Console insights to complement your online presence. Finally, you will also create and execute successful Social Media campaigns that round off your knowledge and capabilities in Digital marketing strategies in this Digital Marketing Full Syllabus.
- All Traffic
- Organic Traffic
- Paid Traffic
- Referral Traffic
- Social Media Traffic
- Google Ads
- Search Console
- Social Media
- Campaigns
Behavior
You will learn behavior flow, which enables you to understand through your site how visitors travel. Master site speed and its relationship with user experience and SEO. We will review site content, including how to plan for compelling content that supports your goals. You’ll learn site search and know how your users are engaging with your search functionality. We’ll discuss events, and I will show you how to track specific user interactions beyond just a simple page view. You will learn about publisher tools that can make a difference in your content managing services and outreach for effective monetization in this Basic Digital Marketing Course Syllabus.
- Behavior flow
- Site Speed
- Site Content
- Site Search
- Events
- Publisher
Goal Setup
In the next section, you will see how to set up goals. Setting up goals is very important because by setting the particular actions on your website, you can track these conversions and see how the users have taken action against it.
Conversion
In this section, You’ll understand Conversion strategies, set and achieve Goals, and optimize E-Commerce platforms. Additionally, you’ll explore Multichannel Funnels to comprehend the various paths users take before converting.
- Goals
- E-Commerce
- Multichannel Funnels.
Product Linking
In this Digital Marketing Full Course Syllabus module, you will know how to link your products and integrate with Google Ads for maximum reach. You will get insight into the linkage with AdSense for the monetization of content and learn to couple with other available third-party applications that help in furthering digital marketing efforts.
- Google Ads
- Adsense Linking
- Other Third Party Application Linking
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Mastering SEM
You will know how to track and select the most potent keywords for your campaigns. You’ll know how to create different ad creatives, from image ads, video ads, and animated ads right down to text ads. You will get expertise in remarketing strategies and YouTube marketing in this Digital Marketing Online Course Syllabus.
- Choose Keywords
- Create Campaign
- Image Ads
- Video Ads
- Animated Ads
- Text Ads
- Re-Marketing
- Youtube Marketing
Google Search Ads
You will learn how to create and optimize PPC campaigns properly, manage ad groups and keywords, and develop effective text ads. You will gain insight into budgeting and bid management with negative keywords. You will also know how to set extensions and measure key metrics that help refine a campaign’s performance.
- Creating a PPC Campaign
- Quality Score & Ad Rank
- Ad Groups & Keywords
- Creating Text Ads
- PPC Budgeting
- Bid Management
- Negative Keywords
- Optimizing PPC Campaigns
- Extension Setup
- Measuring Key Metrics
Google Display Ads
In this section, you will learn the main targeting strategies of campaigns, which include contextual targeting, placement targeting, interest targeting, and topics targeting. Contextual targeting means to place advertisements correctly on a webpage with relevant content. Placement targeting is all about specific websites. Interest targeting revolves around user interests. Topics targeting goes in line with categories of relevant content.
- Contextual Targeting
- Placement Targeting
- Interest Targeting
- Topics Targeting
Remarketing Ads
Next in the Digital Marketing Training Syllabus, you’ll delve into a variety of powerful remarketing techniques. You’ll explore Standard Remarketing, Dynamic Remarketing, Remarketing Lists for Search Ads, Video Remarketing, and Email Remarketing.
- Standard Remarketing
- Dynamic Remarketing
- Remarketing Lists for Search Ads
- Video Remarketing
- Email Remarketing
Video Marketing
In this section, you’ll learn the basics of video optimization, such as video platforms and Creator Studio. You will be able to know how to manage a YouTube channel effectively and set a video to engage with others using playlists. Advanced optimization techniques are also given on properly using YouTube Analytics to elevate a video’s performance, ensuring industry best practices for maximum impact are covered.
- Video Optimization Introduction
- Video Platforms
- Creator Studio
- Youtube Channel
- Creating Videos
- Playlist
- Advanced Video Optimization Techniques
- Youtube Analytics
- Best Practices
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Mobile Marketing
In this course, you’ll explore the distinctions between web and mobile marketing strategies, focusing on optimizing mobile websites versus responsive designs. You’ll learn the creation processes for native and hybrid mobile apps, alongside effective App Store Optimization (ASO) strategies. Additionally, the course covers targeted paid advertising for mobile platforms and the strategic use of SMS marketing to engage audiences effectively.
- Differences between Web & Mobile Marketing World
- Mobile Websites & Responsive Websites
- Mobile Apps Creation Process: Native and Hybrid Apps Overview
- App Store Optimization
- Paid Ads Targeting Mobile
- SMS Marketing
Whatsapp Marketing
This section will teach you all the basic things of WhatsApp marketing, starting from installing WhatsApp Business to setting up WhatsApp. You’ll learn how to set up auto-messages professionally so you can have your communications organized for better reach, engagement, or other value viewport metrics.
- Installing Whatsapp Business
- Configuration
- Auto Messages
SMS Marketing
In this module, you’ll learn how to produce vendor selection, differentiate transactional from promotional SMS, build effective databases, and best-practice methods to execute this. You will be empowered with the knowledge to use this medium as a potent tool in your marketing arsenal.
- Identifying Vendors
- Transactional vs Promotional SMS
- Database
- Best Practices
Youtube Optimization
In this module, you will learn how to create a YouTube channel, find video keywords with high impact, and optimize titles and tags for maximum visibility in the course. Attractive thumbnail design, perfecting video descriptions with appropriate hashtags and subscription links, and introduction to the basics of YouTube monetization—these are what you’ll have learned by the end. Enabling you to leverage these skills into the strategic growth of your channel and maximize its chances of success.
- Creating Channel
- Find Video Keywords
- Optimizing Video Title
- Optimizing Tags
- Creative Catchy Thumbnail
- Description Hashtags and Subscribe Link Optimization
- Youtube Monetization
Social Media Optimization
You will learn how to create and manage social media profiles and pages on Facebook, Twitter, Instagram, and LinkedIn. You will learn how to optimize posts using effective Hashtags, participate in group discussions for excellent visibility, create impactful Events that attract audiences, and analyze the insights of various platforms to refine your Digital Marketing Strategies further.
- Creating Social Media Profiles and Pages on FB, Twitter, Instagram, and Linkedin
- Optimizing Posts with Hashtags
- Group Participation
- Event Creation
- Insight Reports
Social Media Marketing
You will be dealing with specifics related to different social media channels—Facebook, Instagram, and Twitter marketing strategies—and LinkedIn. You will develop expertise in using those media effectively to reach out to the target audience and interact with them. More than that, we will cover a few up-and-coming social media channels, so you’ll never be behind the curve again in this fast-changing digital world.
- Social Media Channels
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Linkedin Marketing
- Emerging Social Media Channels
Designing Tools like Canva
You’ll master design tools like Canva, learn how to create engaging visuals for social media, banners, and ads that can give a better kick to your digital marketing campaigns.
Facebook Marketing
You will learn how to optimize your Facebook page, create a Facebook Business Manager account, and run many different types of campaigns: video ads, lead generation, and event promotions. You’ll master how to set up audiences, how to post creative ads using images, videos, or carousels, and how to use budget and bidding strategies effectively.
- Facebook Page Optimization
- Facebook Business Manager Creation
- Campaign Creation – Video, Lead Generation, Event Promotion, Page Likes Ad, Post Reach Increasing, App Store
- Audience Setup
- Creative Ads Posting (Image, Video, Carousel, Album)
- Budget and Bidding Strategy
Instagram Marketing
In this module you will learn to Optimise your Instagram Business profile for maximum audience capture and engagement. Plan a comprehensive Instagram content strategy, master Instagram Influencer Marketing, and beat the algorithm via the power of Instagram Paid Marketing on feeds and stories. You will also learn how to develop a budget and bidding plan designed to maximize returns on ad spend.
- Optimizing Instagram Business Profile
- Creating Instagram Content Strategy
- Instagram Influencer Marketing
- Instagram Paid Marketing in Feeds and Stories
- Budget & Bidding Strategy
Linkedin Marketing
This section covers how to optimize LinkedIn company pages for maximum visibility and engagement on the platform. You’ll dive into InMail, Search, Image, Job Posting, and Retargeting Ads on LinkedIn and the Moz-way of using each effectively. Moreover, you’ll learn budget allocation and bidding strategies tailored to support your marketing goals on LinkedIn and be better positioned to drive resources effectively for optimal results.
- Optimizing LinkedIn Company Page
- LinkedIn Ads – Inmail, Search, Image, Job Posting and Retargeting Ads
- Budget & Bidding Strategy
Twitter Marketing
This section of the Digital Marketing Complete Syllabus teaches you how to find strategies to maximize your brand’s reach on Twitter, from Instream Video Ads to targeted follower growth. Learn how to drive app installations and retarget to drive App conversions. Master strategies around budgeting and bidding to ensure ad spend optimization and measurable results efficiently.
- Twitter Marketing for Brand Reach
- Instream Video Ads
- Twitter Followers
- App Installation
- Retargeting audience
- Budget & Bidding Strategy
Social Media Marketing Tools
You’ll find tools to help you strike a balance in all your social media efforts and really give your digital marketing strategy a facelift. You will know how to take control of these resources—from comprehensive analytics platforms allowing a brand to track engagement metrics down to scheduling tools that automate posting across multiple channels—whatever may your need be.
Email Marketing
In this section of the Digital Marketing Course Syllabus, You’ll master the opt-in techniques to give you a responsive subscriber base. Easy campaign management and segmentation of your audience requires setting up accounts and Web forms. You’ll write killer Broadcasts and learn how to set up Autoresponders for maximum engagement, lead nurturing that’s automated, and set it up for optimization to maximize inbox delivery. These steps are easy to execute smoothly and track using tools like Mailchimp.
- How Email Marketing Works
- Email Marketing Types
- Opt-in Email Marketing
- Email Marketing Account Setup
- Web Form and List Setup
- Broadcast Email Creation
- Auto Responders Setup
- Optimizing to Increase Inbox Percentage
- Selecting Top Email Marketing Tools like Mailchimp
Digital Marketing Certification
This section of the Digital Marketing Course Syllabus is about obtaining certifications in Google AdWords, Google Analytics, HubSpot, Facebook Ads, and YouTube equips you with essential skills in online advertising, data analysis, inbound marketing, targeted advertising, and video marketing strategies. These certifications are crucial for mastering digital marketing tools and techniques, enabling you to optimize campaigns, analyze user behavior, nurture leads effectively, and harness the power of social media and video platforms for business growth.
- Google Adwords Certification
- Google Analytics Certification
- Hubspot Certification
- Facebook Ad Certification
- Youtube Certification
Cracking the Digital Marketing Job
Level up essential skills— like SEO, PPC advertising, and social media marketing— that will be reopened along your journey to crack the digital marketing job. Let yourself dive deep into data analytics so you understand consumer behavior and can optimize content effectively. You will learn how to use automation tools and CRM systems to be successful in this vibrant field. Learn how to write a memorable resume, get ready for the interview, and be confident about your skills as you go out looking for that dream job in digital marketing.
