Digital Marketing Courses in Bangalore

Reasons to choose Digital Marketing as a Career

One can kick-start their professional life by pursuing a career in the Digital Marketing field. The best part of beginning a career in this field is that you don’t need a specific degree or skill set to pursue this course. Listed below are the significant reasons to choose or begin a career in the Digital Marketing field.

Job Prospects

To make it direct, the demand and supply for Digital Marketing professionals are unequal in the graph. The need for the supply of Digital Marketing professionals is simply increasing to a great extent. Besides, in the Digital Marketing field, one has multiple career options, and they have equal opportunities for growth and promotion in all the career options that one has opted for. One who consistently enriches their knowledge about the latest updates and skills can travel the rewarding path of the Digital Marketing field.

Creativity skills

If you are a person who has more creative skills and wishes to do something creative, then any profile in the Digital Marketing field is going to be of benefit to you. Also, any field profile allows flexibility and trying different methods or techniques. One can be an SEO Specialist, Content Marketer, or Email Marketer. Everyone is responsible for being imaginative and adhering to the current trends in the industry to achieve the company goals.

Various Designations offered in the Digital Marketing field

Mentioned below are some of the job profiles that are offered in an organization upon completing the Digital Marketing Courses at FITA Academy

• Copy Writers
• CRM Manager
• SEO Analyst
• Content Writers
• Analytics Manager
• E-Commerce Manager
• SEM Analyst
• Email Marketing Manager
• Conversion Rate Optimizer
• Digital Marketing Manager
• Content Marketing Manager
• Inbound Marketing Manager
• Digital Agency / Account Director
• Social Media Marketing Experts/Specialists

These professionals are expected to be hired on small to large-scale businesses. Also, almost all businesses, including government agencies, have now adopted the method of Digital Marketing to promote their business. This is the right time to begin a career in the Digital Marketing field and for experienced professionals to broaden their career prospects.

Remuneration and Packages

Salary and Packages differ according to the type of organization you step into and the role you are offered for. Below is the table that provides the average package for various organisational roles. Given details about the packages are gathered from PayScale.com

Digital Marketing Manager

The Digital Marketing Manager has a critical role in any Digital Marketing company. The Manager should constantly monitor and oversee the designs implemented in the process. The Manager should create the timeline, set goals, handle the budgets, and create project layouts. Many companies are searching for a Digital Marketing Manager who efficiently handles the team and the projects. FITA Academy satisfies their demand by training several aspiring candidates to become successful Digital Marketing managers through the Digital Marketing Training in Bangalore.

SEO and SEM Specialist

Every business should rank high on the search engine result page for maximum website traffic. Digital Marketing Businesses primarily function based on SEO activities. Search Engine Algorithms constantly keep changing. The Search Engine Optimization Specialists and the Search Engine Marketing Specialists must identify the changes and create content accordingly to ensure that the company’s website ranks higher in the results and reach the targeted audiences easily. This role includes bid management, analyzing, Keyword research, and ad copies. After years of experience, one can also work as a Freelancer in this field. FITA Academy, has been striving to provide the Best Digital Marketing Courses in Bangalore, helping candidates acquire relevant knowledge of SEO techniques and practices in the industry under the mentorship of working professionals.

Content Strategist/Managers

These professionals are responsible for tailoring the content according to the objective of the company and the targeted audience. The Content Strategist or the Managers decide on what the writers to produce content about. Also, the Content Manager and strategist’s role persistently involves proofreading, editing, and publishing content. The Content Manager is held responsible for publishing and maintaining the quality of the content on the website. Also, the Content Writers of the Digital Marketing Team have an essential role in ranking the websites. Numerous companies in the market are in desperate need of professionals with good content writing skills. FITA Academy has nurtured various content managers over the years, training students to be versatile and adapt to different roles in the Digital Marketing space, thereby rightfully earning the reputation of the Best Digital Marketing Training Institute in Bangalore.

Social Media Executive

This is the most preferred job among many youngsters today. As most businesses are now active in Social Media, these companies need Social Media Executives who can efficiently handle all their social media accounts. Usually, the role of the Social Media Executive includes creating posts that attract a large number of consumers. A Social Media Marketing Executive should have creativity and thinking skills. Also, these people act as the messenger between the consumers and the company. Social Media Executives help in communicating with the customer across different platforms. As part of FITA Academy’s goal of providing the Best Digital Marketing Courses In Bangalore, students are trained proficiently to become successful social media executives.

Inbound Marketing Manager

Some Companies seek for Inbound Marketing Manager, while some don’t. One may have expertise in Marketing already. But the processes have turned online and digital now. So one must enhance their knowledge according to the growing changes. The primary function of the Inbound Marketer includes monitoring the Drip Marketing campaign and handling the sales funnel. The Inbound manager’s primary motive is to invite more customers and create strategies accordingly.

Graphic Designer

The Graphic Designer should incorporate the required changes the management and clients put forth. The Designer should be able to create practical and attractive designs. Also, the Graphic Designer should review the designs before publishing them.

When you have good graphic design skills and sufficient knowledge about different Graphic tools, you are the most demanded person in the field of Digital Marketing. When the Social Media Executive has the design ideations, they immediately approach the Graphic Designer. Most companies hire graphic designers to make their posts and ideas presentable and good-looking on Social Media sites. Presently, we could see a massive demand for this position.

Email Marketing Specialist

An Email Marketing Specialist is responsible for launching and creating Email Campaigns. The marketer should handle the database of the customers and inform them about the various lists. Email Marketing Specialists should have strong editing and writing skills. Specifically, that person should excel in persuasive writing. FITA Academy has earned a name for itself as being the Best Digital Marketing Training Institute in Bangalore by training students to become successful Email Marketing specialists and several other Digital Marketing roles.

Web Designer/ Web Developer

These professionals also have a crucial role in the Digital Marketing Team. Most often, you would have come across unique websites over the Internet because of the efforts of Web Developers and Web Designers. They are jointly responsible for web designing, coding and modifying websites. They are responsible for making user-friendly and appealing websites. Also, Web Designers and Developers should rely on guidelines and content standards. They should also be adaptable to work with various Content Management Systems.

Advertising Expert

Google and Facebook ads are something that every business depends on to get leads to their website. To excel in this profile, one must be an expert, as this platform is competitive. One can apply for this job only when experienced in this field since you would be responsible for preparing the budget, strategy, and allocation for every type of ad.

User Experience Designer

These professionals are in very high demand in the field of Digital Marketing. The UX Designers are not only required to have backgrounds in design and technology, but they should closely monitor human behavior. These Developers should develop products, apps, and websites in a way that could encourage the consumers to practice with the purchases. These Developers are expected to operate with the motto of achieving the sales goal, lead generation, and customer retention rates. Also, these developers should create prototypes and wireframes for customer needs. The UI UX Designers should help the company to stay ahead by implementing attractive UI Designs.

Copywriter

A copywriter plays a vital role in transforming intricate content into clear, concise, easily understandable material, enhancing its relatability for readers. Typically employed by marketing or advertising agencies or internally within a company’s marketing department, copywriters craft a significant portion of marketing materials. This includes writing content for various platforms such as websites, advertisements, television commercials, brochures, etc. Copywriters skillfully convey the brand’s message, captivate audiences, and drive engagement through their adeptness in language and communication. They possess a keen understanding of target audiences and employ persuasive techniques to compel action. Whether crafting compelling headlines, persuasive product descriptions, or engaging social media posts, copywriters wield their linguistic prowess to communicate the brand’s narrative effectively and compel audiences to take desired actions.

CRM Manager

CRM Manager’s job is to help you acquire new customers and retain your existing ones. Imagining them as artists behind your sales landscape is an excellent way to think of them. They will be more motivated to complete the sales process if inspired by what’s happening. It is important that they realize problems, document them, and use them in their CRM process. That said, FITA Academy’s Digital Marketing Courses in Bangalore help students become successful CRM Managers.

Content Writer

A content writer writes, develops, edits and publishes copy and content for use on a variety of digital platforms including blogs, videos, email marketing, ad campaigns, social media, infographics, whitepapers and more. Digital content writers provide audiences with messages, marketing materials and other types of web copy that can be used by organizations to sell and promote products, increase brand awareness, and realize other goals. contents writing is an art of crafting the content for the web pages.

Content writers deliver relevant content for blogs, websites, articles, product descriptions, and social media platforms. They create intentionally designed content that appeals to a specific target audience. FITA Academy trains its students to become successful content writers post completion of the Digital Marketing Courses in Bangalore

E-Commerce Manager

As an Ecommerce Manager, you have the role and responsibility of looking after a website that focuses on the buying, trading and selling of products and services to the public or for business purposes.

Some of the key factors involve the content, the design of the website and overseeing matters such as security, online marketing and team management.

The main focus of an Ecommerce Manager, however, is on conversion. Conversion is a big word these days. You attract visitors with smart campaigns, great SEO and amazing content and then your content should have the ability to convert them into leads or sales. Ecommerce sales are extremely strong in today’s world. They have overtaken the traditional physical stores as the go-to place for buying and selling. But after completing the Digital Marketing Courses in Bangalore at FITA Academy, the students will be master in the field of E-Commerce manager. FITA Academy teaches students in such a way that every student will be proficient enough to get placed as top notch E-Commerce manager by the end of the Digital Marketing Course. FITA Academy is one of the best institute which provides the Best Digital Marketing Courses in Bangalore with top and experienced faculty.

Email Marketing Manager

Email Marketing Managers are vital in the effective execution of email marketing campaigns. Their responsibilities encompass identifying the specific target audience, devising and implementing email campaigns, guaranteeing error-free and coherent content, and optimizing email templates for mobile compatibility. They are also responsible for overseeing subscriber databases, analyzing campaign metrics, and furnishing valuable insights to enhance the efficiency of campaigns. Furthermore, collaboration with cross-functional teams, such as content and design, is essential to maintain consistent brand messaging and strengthen customer communication via email channels.

FITA Academy‘s Digital Marketing course is among the Top 10 Digital marketing courses in Bangalore. It has helped several students land jobs as successful E-mail marketing managers after they complete the course.