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Course Highlights and Why Digital Marketing Course in Madurai at FITA Academy?
Introduction to Digital Marketing concepts such as Campaign goals, Key Digital Marketing Channels, developing Digital marketing plans, etc. Learning Traditional vs Digital Marketing, Digital Marketing practices, the importance of Digital Marketing, benefits of choosing Digital Marketing. Understanding Search Engine Optimization practices such as Crawling, Indexing, Search Results Anatomy, SEO vs Paid Ads, White Hat, Black Hat, and Grey hat SEO. Comprehending Keyword Research and Analysis which includes Researching Potential Keywords, learning the Google Keyword Planner tool, Google AutoSuggestion, Understanding Money Keywords. Apprehending On-Page Optimization concepts such as HTML Basics, HTML Tags, Keyword Density, Keyword Prominence, Content Optimization, Content-Length, Content Freshness, etc Knowledge of Technical SEO like URL Structure, URL Length, Page Speed Analysis, 301 Redirects, Robots. Txt, Internal Linking, Schema.Org, and Important Schemas. Mastering Off-Page Optimization topics such as understanding Google Rank, Domain Authority, Page Authority, Adding Moz Bar Chrome Extension, Backlinking Techniques, Social Bookmarking, Forum Participation, Article Directories, etc. Getting familiarised with Google Algorithm Updates like Caffeine Algorithm, Panda Algorithm, Penguin Algorithm, EMD Algorithm, Page Layout Algorithm, Mobile-Friendly Algorithm, Core Algorithm, and other latest Algorithms. Getting acquainted with Blog Marketing concepts such as the Creation of Blogs, Attracting Visitors, Periodic Posting, and such. Insights on Content Marketing such as Content Marketing Strategy, Developing Content Marketing Plan, Attracting customers through Content. Upcoming Batches
- 23-12-2024
- Weekdays
- Monday (Monday - Friday)
- 26-12-2024
- Weekdays
- Thursday (Monday - Friday)
- 28-12-2024
- Weekend
- Saturday (Saturday - Sunday)
- 04-01-2025
- Weekend
- Saturday (Saturday - Sunday)
Classroom Training
- Get trained by Industry Experts via Classroom Training at any of the FITA Academy branches near you
- Why Wait? Jump Start your Career by taking the Digital Marketing Classroom Training in Madurai!
Instructor-Led Live Online Training
- Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
- Travelling is a Constraint? Jump Start your Career by taking the Digital Marketing Online Course!
Trainer Profile
- The Digital Marketing trainers of FITA Academy are Digital Marketing Experts who have maximum working experience of more than 10 years.
- They possess sound industry knowledge of the Digital Marketing field that includes prominent practices like SEO, SMM, SEM, Email Marketing and more.
- The Digital Marketing experts of FITA Academy are well-equipped with precise knowledge of the working of the various Digital Marketing Platforms, Tools, etc.
- The Digital Marketing professionals can handle a high number of students in batches to impart first-hand knowledge of the field through their distinct teaching capability.
- They majorly focus on teaching the syllabus through actual projects and use cases.
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Features of Digital Marketing Course in Madurai at FITA Academy
Real-Time Experts as Trainers
At FITA Academy, you will learn from industry experts eager to share their knowledge with learners. You will also get personally mentored by the Experts.
LIVE Project
Get the opportunity to work on real-time projects that will provide you with deep experience. Showcase your project experience and increase your chances of getting hired!
Certification
FITA Academy offers certification. Also, get ready to clear global certifications. 72% of FITA Academy students appear for global certifications and 100% of them clear it.
Affordable Fees
At FITA Academy, the course fee is not only affordable, but you can also pay it in installments. Quality training at an affordable price is our motto.
Flexibility
At FITA Academy, you get the ultimate flexibility. Classroom or online training? Early morning or late evening? Weekday or weekend? Regular Pace or Fast Track? - Choose whatever suits you best.
Placement Support
Tied-up & signed MOUs with over 3000+ small & medium-sized companies to support you with opportunities to kick-start & advance your career.
Why Learn Digital Marketing Course in Madurai at FITA Academy?
Live Capstone Projects
Real time Industry Experts as Trainers
Placement Support till you get your Dream Job offer!
Free Interview Clearing Workshops
Free Resume Preparation & Aptitude Workshops
Digital Marketing Certification Training in Madurai
The Digital Marketing Certification course conducted by FITA Academy is an exemplary training program for students, college graduates, business people, marketing personnel, and many others. The training program can be attended by even IT and non-IT people who want to have a core understanding of the Online or Digital Marketing practices which are catapulting the growth of the businesses to a whole new level. Joining the Certification program is essential for all the above-mentioned candidates because only through a professional certification course, expertise and proficiency can be achieved. To make sure students gain commendable knowledge, the syllabus of Digital Marketing technology is drafted in a way that it holds all the imperative concepts and practices followed extensively in the Online Platform. To highlight some of the course topics which are optimizing your websites for search engines, developing a non-paid strategy to build and grow a feeling, build an ads strategy to take the business message to the targeted audiences. Other major advantages of enrolling in a professional certification program are first, learning the latest and newest online marketing practices, tools, and other marketing ideas which helps you to stay ahead of the crowd. Second, increase your chances of employability. Third recognition and acknowledgment of skills. Fourth promotional opportunities and finally a long-lasting value to your knowledge. FITA Academy is the best institute to learn the Digital Marketing Course in Madurai as we hold the best set of trainers/experts who have a great understanding and knowledge of the Digital Marketing field. These experts also possess unique teaching abilities through which they impart the best and unique knowledge of the Online Marketing field.
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Placement Session & Job Opportunities after completing Digital Marketing Course in Madurai
Digital Marketing is a vast field and we know it is a bit complex for students to chose a particular domain and base their career. But at the end of the day, it all comes down to the interest and skills of a particular candidate. But more than choosing a career option in the Digital Marketing field, learning it has become an overwhelming process for many. Since the field follows so much of Digital Marketing practices such as SEO, SEM, SMM, PPC, Content Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, etc, it requires complete dedication and commitment to master the practices and gain an exceptional understanding and knowledge of the field. So considering all these factors, FITA Academy has come up with an immersive training program which is Digital Marketing Training in Madurai. The training program is inclusive of teaching the practices and tools through real-time projects and examples.
Coming to the Job Opportunites there is much demand for Digital Marketing certified candidates who are essentially needed to perform the roles as SEO Professionals, Website Content Writers, Marketing Analysts, Graphic Designers, Search Engine Optimizer, Social Media Marketer, Content Marketer, Email Marketer, Content Creator for Augmented reality and Virtual Reality, Automation Expert, Paid Media Specialist, Data Analyst and much more. So there is a growing demand for these professionals and each day a new job role is being created in the Digital Marketing field. This is due to the nature of the field which is catering to the needs of many businesses and common people around the world. So to satisfy the needs of both categories of people obviously new services and professions are needed. Finally, let us discuss the salaries of these professionals in India. An entry-level Search Engine Optimization specialist earns around Rs. 1,76,578 per annum. Mid-level professionals earn around Rs. 2,34,460 per annum. Experienced professionals earn around Rs. 4,58,532 per annum. Pay-Per-Click Analysts with one year of experience earn around Rs. 3 lakhs per annum. Mid-level PPC Analysts earn around Rs. 4 to 5 lakhs per annum and so on. Enroll in the Digital Marketing Course in Madurai at FITA Academy to gain a proper understanding of the Digital Marketing field and its practices. Also, learn more about the real-time benefits of the Digital Marketing field.
Success Story of Digital Marketing Course in Madurai
Srilekha S
I was looking for a good institute to learn Digital Marketing as I am very passionate about the field. I am a Business Development Associate so I need to know about the current Digital Marketing practices to expand my company’s business growth. Learning Digital Marketing at FITA Academy really enhanced my knowledge of the field. My trainer really kept up with the schedule and timings and put her maximum effort to cover all the topics precisely. We mostly had practical sessions which were elaborate and extensive and good enough to understand the essence and crux of the field. Thanks to my trainer for the inexplicable training program and helped us to gain a gripping knowledge of the field.
Kayal G
I am planning to do an internship at a Digital Marketing Agency so I thought of doing a Digital Marketing Certification first. Doing a Digital Marketing certification will be helpful for me to properly understand the field before gaining first-hand working experience at the agency. My eagerness to understand Digital Marketing practices was really satisfied by my trainer and it was so beneficial to have a practical understanding of the field. My trainer was so knowledgeable and it was seen through her teaching. It is a worth training program to attend and gain precise knowledge of the field.
Thilak K
FITA Academy was suggested by my friend for learning about Digital Marketing. I was quite engaged in the training program and it was immensely helpful to understand the practices in a more productive way. After the class, I used to go home and implement what I have learned. The way the practices were taught was just purely elaborate and precise. This helped me a lot to understand the field and gain a broad knowledge of Digital Marketing. I will really recommend FITA Academy to all the freshers and other graduates who want to understand the field in a more ingenious way.
Deepak S
I was really happy that I did my Digital Marketing training program at FITA Academy. It was full of practical sessions, technical sessions, extensive theory classes, unlimited lab support, and more. The training program has really been helpful to understand the Digital Marketing field in a more broad way and was really helpful to understand the field. Learning Digital Marketing has been beneficial to understand the importance of the field and the ways it has been used extensively to understand the many marketing practices of the field.
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Frequently Asked Question (FAQ) about Digital Marketing Course in Madurai
There are no eligibility criteria set by FITA Academy for students to join its Digital Marketing Training in Madurai. Furthermore, students and Working professionals with any educational credentials can join FITA Academy’s Digital Marketing Course in Madurai and excel at it.
- FITA Academy recruits only Industry professionals as trainers to train students to their best capacity as well as to develop and enhance their knowledge of the programming language.
- FITA Academy has been in the Software and Language training field for almost a decade.
- FITA Academy has successfully trained more than 1,00,000+ students under its primacy.
- Affordable fees for students as well as working professionals.
- In-depth course coverage for more than 60+ hours.
- Interview tips and Placement training.
- 100% Placement support.
FITA Academy provides 100% placement support for students enrolling in Digital Marketing Training in Madurai. FITA Academy owns an active placement cell which is an integral part of the Placement support whose members will be providing all the placement details that are happening in your field. Besides, our trainers will be conducting classes like Mock Interviews, Group Discussions, etc for training students for placement.
FITA Academy provides both Weekdays and Weekends classes for students to learn Digital Marketing Training in Madurai. Students can choose any one of the options to learn at their convenience.
What is Digital Marketing?
Digital marketing is becoming one of the most widely used marketing tactics by any brand, company, startup, or even an individual looking to expand their market. It is now widely regarded as the most important marketing strategy for attracting potential clients by understanding and fulfilling each of their requirements.
Digital Marketing has evolved into a solution for all business owners who want to better understand their consumers’ specific demands and how to best channel chances. It’s now the key to unlocking all of the hidden tactics that businesses may use to keep their sales funnels dynamic and bustling.
In other words, Digital Marketing is a marketing method using digital tools to promote any business. For half a century consumer media consumption was dominated by offline media like newspapers, radio, and television but today most of the media we consume is from the digital platform. Hence, targeting consumers through digital channels has more advantages than traditional or offline marketing media methods. Through Digital Marketing the business can focus on specific customers and it is easy to understand the needs of consumers as well.
Most businesses have begun to adopt this method to promote their products, services, and have developed their business to a great extent. Thus, Digital Marketing has gained more significance compared to other marketing methods. Kick-start your professional career by joining the course in Digital Marketing Training in Madurai at FITA Academy and learning the course professionally under the guidance of industry experts.
Digital Marketing Methods
There are a variety of digital marketing methods in use today to improve a company’s overall performance.
- Search Engine Optimization(SEO)
- Content Marketing
- Pay Per Click
- Social Media Marketing(SMM)
- Conversion Rate Optimization(CRO)
- Native Advertising
- Email Marketing
- Affiliate MArketing
1. Search Engine Optimization: Through the use of keywords and descriptions, SEO is a proven effective method that assists businesses in achieving proper visibility in Google’s Search Engine Result Page in order to reach their target clients. There are two types of SEO that are used to help improve a website’s rating.
- On-page SEO: The optimization is carried out within the website by prioritizing the crucial keywords that consumers use to begin their search and integrating them in a smart and efficient manner to improve their ranking.
- Off-page SEO: This occurs outside of the website, where hyperlinks to our domains are generated on other people’s websites in order to obtain authority and visibility.
2. Content Marketing: Content Marketing includes writing Blog posts, articles, E-books, White papers to promote our products or services through quality content. A well-written quality content undoubtedly helps in ranking which expresses our authenticity and knowledge on the products we build.
3. Pay-Per-Click: PPC is a paid marketing approach for ranking at the top of Search Engine Result Pages (SERPs) or staying there despite competitors employing organic methods to win the top spot. Entrepreneurs must pay per user each time they click on an ad.
4. Social Media Marketing (SMM): The use of social media sites such as Facebook, YouTube, Instagram, Twitter, and others to aggressively push your content to produce more leads and consumers is known as social media marketing.
5. Conversion Rate Optimization: CRO is a digital marketing approach that optimizes or improves our conversion methods (converting a visitor or prospect into a sale) by optimizing or improving our adverts, blog posts, landing pages, and workflows, whichever leads to a higher conversion percentage.
6. Native Advertising: Native advertising is a type of sponsored advertising that closely resembles the look and feel of the website on which it appears and is promoted as suggested content.
7. Email Marketing: The first tried and true marketing method online is email marketing. It has a high reputation and is still used by many organizations to market their products or services, as well as special deals and events.
8. Affiliate Marketing: Paying other businesses or individuals to advertise our products and deals on their websites is what affiliate marketing is all about.
Reasons to Choose Digital Marketing for Your Business
Digital marketing has a lot of plaudits, but let’s talk about the most crucial benefits that organizations get when they use any or all of the Digital Marketing tactics.
1. Acquire Possible Customers: The number one advantage of employing digital marketing methods is that we only attract prospects who have a need for the services we offer. We can save a lot of time by having this healthy advantage, and we won’t need to assign a separate staff to separate the visitors who may, consciously or mistakenly, pose as prospects.
2. Delivering Customizable Solutions: Understanding our consumers’ exact demands is a difficult undertaking because people’s needs fluctuate throughout time. However, with digital marketing tools in hand, we can concentrate more on client needs and give them with customized answers to their problems or desires. For example, by tracking a customer’s actions on our website or app, we can get a sense of what he or she really wants. The built-in feedback/survey forms can also help us better understand our customers.
3. Establishing Good Relationship with Customers: A customer is the result of many days of planning and hard work. As a result, a business person does not want to lose any of his or her hard-won consumers to a competition. They will use every strategy to keep their consumers at all costs. When a company invests in digital marketing strategies, however, it can focus on providing high-quality solutions rather than worrying about retaining customers. As a result, we can keep a healthy relationship with our customers if we deliver quality solutions.
4. Be Ahead of Your Competitors: A customer is the result of many days of planning and hard work. As a result, a business person does not want to lose any of his or her hard-won consumers to a competition. They will use every strategy to keep their consumers at all costs. When a company invests in digital marketing strategies, however, it can focus on providing high-quality solutions rather than worrying about retaining customers. As a result, we can keep a healthy relationship with our customers if we deliver quality solutions.
Digital Marketing Course Highlights
FITA Academy provides a wide curriculum that matches the standards which are set in the market and the course structure is designed by industrial experts in the Digital Marketing field. Listed below are the basic topics of the Digital Marketing Course that are taught at FITA Academy.
- Fundamentals of Digital Marketing
- Search Engine Optimization
- Social Media Marketing
- Various Web Design methodologies
- Search Engine Marketing
- Email Marketing
- Video Marketing
- Pay per Click
- Content marketing
- Mobile and App Marketing
- Google Webster and Analytics
- Google Ad words
Marketing Executives require analytical skills also the executive should be able to understand and integrate various marketing tools efficiently. Digital Marketing Course in Madurai at FITA Academy trains the students efficiently in various Digital Marketing tools and provides a holistic understanding of the marketing concepts.
Prerequisites for learning the Digital Marketing Course
Anybody who aspires to make a career in the marketing field can learn this course. There are no prior qualifications or skills required to learn this course, except one, has to have some basic knowledge in the system handling and should have an idea about the social media platforms.
Career Prospects
Digital Marketing is one of the emerging careers at present and it is suitable for people from all walks of profession. As per the survey report submitted by the IMRB, it is stated that the marketing services on advertising online are increasing to 30% year by year. Also, internet penetration is high in India compared to other countries and thus Digital Marketing has wider career opportunities in the coming days.
Listed below are the major job profiles and the average package offered per annum in an organization.
- Seo Analyst/Expert – Rs 2.6 lakhs to 6 lakhs.
- Web Developer and Web Designer – Rs 3lakhs to 5 lakhs.
- Content Writer or Content Marketer – Rs 3lakhs to Rs 5 lakhs.
- Search Engine Marketing or PPC expert – Rs 3.5 lakhs to Rs 5 lakhs.
- Social Media Executive or Social Media Manager- Rs 3.5 lakhs to Rs 7 lakhs.
- Digital Marketing Manager – Rs 7 lakhs to Rs 10 lakhs.
Also, there are various other roles offered in the Digital Marketing field depending on the skills and organization requirement.
- CRM Manager
- Search Expert
- Email Marketer
- Affiliate Marketer
- Analytics Manager
- Professional Blogger
- E-Commerce Manager
- Email Marketing Manager
- Mobile Marketing Specialist.
Enroll yourself in Digital Marketing Course in Madurai at FITA Academy and broaden your career horizons by learning the course professionally under the guidance of experienced tutors.
Knowing more about the Digital Marketing tools
Email Marketing: Most companies use Email marketing as the mode of communication with their audiences and it is often used to promote the content, events, and new products directly to the people who are engaged in the same business. The various types of Email an organization send to their customers to promote business are as follows.
- Blogs or newsletter subscription.
- Follow-up emails to the website visitors who have downloaded something.
- Customer welcome emails.
- Emails for nurturing the customers.
Social Media Marketing: This method of marketing promotes your brand and content on social media platforms. Social media marketing increases the traffic of your brand and creates brand awareness among social media users. The various channels to improve your business through social media are listed below.
- Facebook.
- Twitter.
- LinkedIn.
- Instagram.
- Snapchat.
- Pinterest.
Search Engine Optimization: It is the process of optimizing your website to rank in a higher position on the results page. This function of digital marketing primarily focuses on increasing organic traffic to your websites. There are multiple ways to approach SEO to generate authentic traffic to your website and they are as follows
- On-page SEO
- Off-page SEO
- Technical SEO
Any business can create network traffic to their website by following the above-mentioned SEO methods.
Content Marketing: It is the way of promoting a business through a brief description, providing the relevant information of the business and creating brand awareness of your business. The various types of content marketing include Blog posts, Ebooks and Whitepaper, and Articles.
Affiliate Marketing: It is the method of advertising other business promotions on your website and you receive a commission for promoting their business. Given below are the various types of Affiliate marketing.
- Hosting Videos on Youtube
- Posting affiliate links on your social media accounts.
Video Marketing: This is the most preferred form of promoting any business as people primarily prefer for infographics form to understand anything easily and quickly. Thus, Youtube stands in second place for promoting business in digital platforms. Apart from Youtube, there are various other modes of promoting business through video marketing and they are Facebook Videos, Instagram, and Vimeo.
Mobile Marketing: Ever since Mobile phones have become an integral part of our lives the marketers have started to promote the business through mobile applications as well. The marketers promote their business on Mobile phones by SMS, MMS, Notifications, and Apps. It is also one of the popular methods of promoting business in the Digital marketing platform.
Join Digital Marketing Course in Madurai at FITA Academy and learn the course with real-time projects of Digital Marketing under the guidance of experienced tutors and enhance your Digital Marketing skills.
